HMD Launches the All-New Asha 305 Across the Middle East

Human Mobile Devices (HMD), the European mobile technology company and makers of Nokia phones, today announced the launch of the HMD Asha 305 across the UAE, Saudi Arabia and the wider Middle East. Reviving one of the most iconic names in mobile, the Asha 305 is a full touchscreen smartphone engineered through smart manufacturing choices that focus on the essentials people use every day, delivered at a price usually reserved for feature phones: AED 199.
The launch answers a widening gap in the market. As component costs have climbed, even entry-level smartphones have drifted out of reach for millions of everyday buyers across the region, leaving a large, value-conscious audience priced out of the smartphone experience they want. The Asha 305 was created to bring that experience back within reach – focusing investment on what people actually use, and removing the cost of what they don’t.
The result is a device with broad appeal. It speaks to entry-level smartphone buyers for whom today’s starting prices have become hard to justify and those who simply value a clean, clutter-free device that does the essentials well, with no unnecessary bloatware getting in the way. For all of them, the Asha 305 offers a full touch-and-swipe smartphone experience, the everyday apps they actually use and dependable connectivity – at a price that removes the barrier to entry altogether.
A Variety of Popular Everyday Apps, Ready to Go
The HMD Asha 305 arrives with numerous popular everyday apps pre-loaded and ready to use, including essential chatting apps, social media and entertainment. Built upon HMD’s proprietary Pulse OS, the device is tuned to run these apps smoothly. For anyone stepping up to their first smartphone, that consistency matters as much as the apps themselves: messages that send, videos that play, and a phone that simply works.
Smart Choices, Not Compromises
The Asha 305 is proof that affordable and capable are not opposites. Rather than loading the device with pre-installed clutter that drains storage and slows performance, HMD has kept the software clean and bloatware-free, so the phone stays fast and the space stays yours. That same discipline runs through the hardware: a replaceable battery, expandable storage and the connectivity people rely on, prioritised over spec-sheet padding. Every intentional choice was made to put real, everyday value in users’ hands.

A Battery Built for Real Life
True to the region’s swap-battery culture, the Asha 305 features a removable 2500mAh battery giving users complete control over their power and the reassurance of never being caught without a charge. It’s an answer to an audience too often let down by sealed, low-quality packs that swell or fade long before the phone does. With up to 32 hours of battery life and up to 15 hours of talk time, it’s made to keep up with a full day and then some.
Everything You Need. Nothing You Don’t.
Beyond apps and battery, the Asha 305 pairs a versatile 5-inch display, optimised for smooth scrolling and everyday entertainment, with dual 2MP cameras – a rear lens with LED flash and a front camera for daily snaps and video calls. Dual SIM support and expandable storage of up to 128GB via microSD give users room to run two numbers and keep everything they need close at hand, while a 3.5mm headphone jack means wired earphones work straight out of the box, with no adapters or extra spend. Complete connectivity – Wi-Fi, mobile hotspot, USB Type-C, Bluetooth®️ and GPS keeps users linked to what matters, and a distinctive 3D nano-pattern back panel lends the device a premium, textured look and a secure, slip-free grip, in a choice of Lime and Black colours. Every detail, right down to the charging port, was chosen so that an accessible price never feels like a compromised one.
That same value makes the Asha 305 an easy second device, too – a dependable backup for smartphone owners wary of damaging their primary handset, a dedicated work or travel phone, or a simple way to run a second SIM without paying full smartphone prices twice over.
“The HMD Asha 305 is about opening the smartphone experience to everyone. Across the Middle East, rising costs have pushed capable smartphones out of reach for millions, even as people’s everyday needs have grown – more messaging, more video, more connection. The Asha 305 meets those needs at a price that removes the barrier completely, drawing on the same accessibility and dependability that has always defined our phones. It’s a natural next step for anyone ready for more, without asking them to pay ‘smartphone prices’ to get it.”
– Sanmeet Singh Kochhar, Vice President – Europe, Asia, Middle East & Africa, HMD

Pricing and Availability
The HMD Asha 305 is available now across the UAE in Lime and Black colours, priced at AED 199.