METRO BRAZIL Opens First Store in Saudi Arabia at Jeddah’s Red Sea Mall
METRO BRAZIL, the first e-commerce platform dedicated to premium Brazilian shapewear in the region, has opened its first physical store in Saudi Arabia at Red Sea Mall in Jeddah. Coinciding with Saudi National Day, the opening marks the next stage in METRO BRAZIL’s growth, adding a physical retail experience to the brand’s established e-commerce presence in the Kingdom.
The choice of Jeddah reflects the strong customer base METRO BRAZIL has developed in Saudi Arabia over several years, as well as Red Sea Mall’s position as one of the city’s leading retail destinations.
“Saudi Arabia has been an important part of METRO BRAZIL’s growth for many years, making this opening both a milestone and a natural next step for the brand,” said Alaa Kara Ali, Founder and CEO of METRO BRAZIL. “Our relationship with customers in the Kingdom was built online, giving us a strong understanding of how they shop, what matters to them and where expert guidance can make a difference. The Jeddah store allows us to bring that understanding into a more personal setting, while complementing the convenience of e-commerce with face-to-face service. Opening on Saudi National Day makes the occasion especially meaningful.”
Designed as a bright, contemporary and feminine space, the store uses a neutral palette that reflects METRO BRAZIL’s visual identity while keeping the focus firmly on the collections. The concept is rooted in the brand’s Brazilian heritage and informed by its experience serving customers across the Middle East.
More than just a space to display the collections, the store has been curated to help customers understand product differences and make more informed choices. Visitors can feel and compare fabrics, learn how compression levels vary, explore different styles and receive personalised guidance based on their individual preferences.
The in-store service builds on METRO BRAZIL’s understanding of Saudi customers, developed through years of serving the market online. Team members have been specifically trained to explain product differences, guide customers through the collections and help them identify the most suitable options, bringing the detailed support offered through METRO BRAZIL’s digital experience into a face-to-face setting.
The Red Sea Mall store carries METRO BRAZIL’s full range, alongside an exclusive collection available only at the Jeddah location.
Together with the brand’s e-commerce platform, the store gives customers in Saudi Arabia greater choice in how they discover, understand and shop the collections.
To learn more or explore the full collection, visit https://metrobrazil.com.
-ENDS-
Notes to Editor
Store Location:
2nd Floor, Red Sea Mall
King Abdul Aziz Road, Ash Shati,
Jeddah, Saudi Arabia
About METRO BRAZIL
METRO BRAZIL is a luxury e-commerce platform specializing in premium Brazilian shapewear for the GCC region. Founded in 2017 by entrepreneur Alaa Kara Ali, the brand blends Brazilian craftsmanship with Middle Eastern sensibility to deliver high-performance garments designed for comfort, style, and everyday wear.
As the first of its kind in the region, METRO BRAZIL offers a curated collection of sculpting bodysuits, corsets, and shapewear essentials crafted from next-generation, eco-conscious fabrics such as Emana®, Amni Soul Eco®, and Sensil®. These breathable, hypoallergenic materials are designed to perform in high-heat climates while supporting women’s natural silhouettes with intelligent, inclusive design, including maternity and post-surgical needs.
More than a shapewear label, the brand values are rooted in sustainability, self-expression, and body confidence. With a cross-cultural vision and strong ties to Brazilian manufacturing partners and the UN Global Compact, METRO BRAZIL continues to set new standards in shapewear across the region.
Website: metrobrazil.com
For all media inquiries, contact:
Stephanie Dafeta | Rebecca Habib
Ruder Finn Atteline
Phone: +971 52 824 2945 | +971 58 5487441
E-mail: metrobrazil@ruderfinnatteline.com
