DEFENDER EXPERIENCE RETURNS TO JEDDAH WITH AN IMMERSIVE DESERT JOURNEY
Mohamed Yousuf Naghi Motors hosted an exclusive Defender Experience on Saturday, welcoming a select group of clients and media to discover the vehicle’s legendary capability, distinctive design, and advanced technology within a fully immersive desert setting in Jeddah.
➢ Guests gathered at the Land Rover Retailer MYNM facility on Hamza Al Barkani Street before departing in convoy to Moon Mountain, where Defender’s advanced off-road capability was demonstrated across rugged desert terrain under expert guidance.
➢ The experience combined immersive driving with a strong sense of community, reinforcing Defender’s heritage, engineering precision, and position as a luxury adventure brand.
➢ As The evening concluded at Moon Mountain Camp with curated cultural moments, live DJ entertainment, and a premier dining experience under the open sky, reflecting the refined yet adventurous spirit of Defender.
Jeddah, Saudi Arabia – February 24, 2026: Defender, the iconic automotive adventure brand, hosted an exclusive, invitation-only Defender Experience on Saturday, 14 February 2026, set against the striking desert landscapes surrounding Jeddah. Organised by Mohamed Yousuf Naghi Motors (MYNM), the exclusive and official retailer for JLR (Jaguar Land Rover) in Saudi Arabia, the event welcomed a select group of clients and media to immerse themselves in the true spirit of Defender, where capability, heritage, and modern luxury converge.
The experience was thoughtfully designed to go beyond a traditional drive, engaging guests in the Defender lifestyle through an authentic off-road journey complemented by curated cultural and entertainment moments. From the outset, the day reflected the brand’s adventurous DNA while maintaining the refinement and attention to detail synonymous with Defender.
The event commenced at the Land Rover Retailer Mohamed Yousuf Naghi Motors facility on Hamza Al Barkani Street, where attendees were welcomed with refreshments and a comprehensive briefing outlining the day’s activities. A dedicated safety induction and technical overview ensured that all participants were fully prepared before setting off. Shortly after, the convoy departed the city, heading towards the dramatic terrain of Moon Mountain, where the landscape provided the ideal setting to demonstrate Defender’s exceptional off-road performance.
Across rugged tracks and open desert stretches, guests experienced first-hand the vehicle’s confidence, control, and engineering precision. Guided by expert instructors, participants navigated challenging surfaces and varying elevations, gaining a deeper appreciation for Defender’s uncompromising capability and advanced technology. The drive not only showcased the vehicle’s strength and versatility but also fostered a sense of camaraderie among attendees as they shared the adventure together.
Upon arrival at Moon Mountain Camp, the experience evolved into an evening celebration that embodied the essence of exploration and connection. The setting offered a refined desert retreat atmosphere, seamlessly blending adventure with hospitality. Guests participated in interactive activities and creative workshops, including an energetic drumming session that infused the desert surroundings with rhythm and vitality, reinforcing the spirit of unity and shared discovery.
As the sun set over the horizon, the evening transitioned into a premier dining experience under the open sky. Live music and DJ entertainment created a vibrant yet elegant ambiance, allowing guests to unwind while continuing to engage with the Defender community. The carefully curated programme ensured that every moment reflected the balance between rugged capability and contemporary luxury that defines the brand.
The Defender Experience concluded with exclusive gifts presented to attendees, marking the end of a memorable journey that seamlessly combined off-road exploration, cultural engagement, and refined hospitality. Through this immersive activation, Defender strengthened relationships with its clients and media partners in Jeddah, reinforcing its position as the ultimate luxury adventure brand. The event not only demonstrated the Defender’s outstanding performance across challenging terrains but also celebrated the brand’s enduring heritage, innovation, and commitment to creating extraordinary experiences on and beyond the road.
