Rotana Media and “Scene” Launch a Strategic Partnership to Redefine the Future of Short Drama and Open New Horizons for Youth-Focused Digital Content in the Arab World.
In a pioneering move for the Arab entertainment industry, Rotana Media and Scene have signed a Memorandum of Understanding (MoU) for a strategic partnership aimed at producing and showcasing modern, youth-oriented content tailored for Arab and Gulf audiences.
The partnership includes the co-production of a collection of Micro Dramas short-form series introduced for the first time in the Arab world, as well as the adaptation of select Rotana series into vertical (mobile-friendly) formats, aligning with the new digital viewing habits of today’s audiences.
This groundbreaking collaboration marks a new era in Arabic drama production, enhancing its connection with younger generations while opening innovative opportunities for regional creative talent.
Commenting on the agreement, Mrs. Nada Makhzoum, CEO of Rotana Channels one of Rotana Media entities, stated: “Rotana has always been at the forefront of delivering content that evolves with its audience and platforms. Our partnership with Scene extends this vision by empowering Arab creativity through new, innovative storytelling formats that reach viewers wherever they are, in the way they prefer to watch.”
From his side, Mr. Sayed Finianos, Founder and CEO of Scene, added:
“This strategic collaboration with Rotana represents a milestone partnership. Rotana’s deep expertise and solid position in the Arab media landscape bring tremendous value to this agreement. Together, we aim to introduce a new generation of short-form dramas for Arab youth, combining high production quality with the spirit of the digital age.”
About Rotana Media:
Rotana Media is one of the leading media groups in the Arab world, encompassing Rotana Channels and Rotana Studios under its umbrella. Rotana Media combines a legacy of innovation and creativity in delivering diverse content spanning cinema, drama, music, and entertainment programs. It owns the largest Arabic film library with over 2,300 titles and operates a network of 16 leading channels, including Rotana Khalijia, the first private Saudi channel. Rotana Khalijia has established itself as a platform that reflects the pulse of Saudi and Gulf society, offering a rich and immersive viewing experience that embodies Rotana’s leadership in the Arab entertainment industry.
