Nissan AMIEO strengthens senior management lineup to accelerate transformation and growth

Nissan is today announcing senior management changes designed to accelerate sustainable growth and transformation in the Africa, Middle East, India, Europe and Oceania (AMIEO) region.
Guillaume Cartier, Chairperson, Nissan AMIEO, remains at the helm of the region but now has an expanded global role as Chief Performance Officer (as of December 1st 2024). The restructured leadership team in the region creates a leaner, more agile organization that enhances decision-making speed and efficiency, ensuring the execution of turnaround actions and enabling Nissan to capitalise on growth opportunities to drive transformation.
Guillaume Cartier said: “The AMIEO region is hugely diverse with immense opportunities, and I am proud of the path we’ve forged, bringing exciting vehicles to our customers and daring to defy ordinary in how we operate. I am confident that with these new opportunities we will drive further success, capitalise on the opportunities ahead to transform and most importantly, continue to deliver an exceptional customer experience in the markets we serve.”
Changes to the Senior Management Lineup

Max Messina, Senior Vice President Finance & Information Technology for the AMIEO region, is appointed AMIEO Vice Chairperson, and Senior Vice President, Chief Finance, Administration and Strategy. In this key role, Max leads the region’s turnaround plan and oversees all financial activities, as well as IS IT functions, Corporate Planning, Overseas Program Directors, and Purchasing Non-BOP (bought-out-parts).
Max joined Nissan AMIEO in September 2022, bringing more than 25 years of experience to the company from regional and global roles in several automotive brands. His diverse background also includes leadership positions in high-profile retail and industrial corporations, equipping him with a broad skill set and deep business acumen to drive success.

Leon Dorssers, Senior Vice President of Marketing & Sales for the AMIEO region, is appointed AMIEO Senior Vice President, Chief of Commercial Operations. Leon has oversight of all sub-regions’ profit and sales performance and continues to oversee all Marketing & Sales functions for the full region. He also adds AMIEO Product & Services Planning and Market Intelligence to his scope, to ensure the right models, technologies and services are delivered to meet AMIEO customer’s needs.
With a career at Nissan spanning over three decades, working in three continents, ranging from manufacturing and dealer operations to market sales centres, region and global headquarters, Leon has held pivotal leadership roles that have shaped Nissan’s sales, customer quality, and dealer network development strategies across global and regional markets.
Both Max and Leon will be based in Paris, France.
Francois Bailly, Region Chief Planning Officer for the AMIEO Region, is appointed as Corporate Executive Vehicle Program for Global Nissan and will be based in Yokohama, Japan. Francois’ responsibilities have been reorganised under Max and Leon’s scope.

Finally, Giovanny Arroba, Senior Design Director, Global Design Centre, Nissan, is appointed Vice President, Nissan Design Europe, based in Nissan’s state-of-the-art Design Centre in Paddington, London.
Giovanny replaces Matthew Weaver, who is appointed Senior Design Director, Global Nissan, based in Japan.
Giovanny has held multiple design roles at Nissan and is the mastermind behind many Nissan concept and production vehicles, including the all-electric Nissan Ariya crossover and third generation Nissan LEAF. Giovanny joins the region at an exciting time as Nissan prepares to launch many new models including the all-new Micra EV city car – a 100% EV styled at Nissan’s Design Centre in London.
Guillaume added: “Congratulations to all of my colleagues in their new assignments. I look forward to working together with our talented employees across the region to charge towards a bright future. I would also like to thank Francois and Matthew for their strong service to region and wish them the best of luck in their new global roles.”
These appointments are effective as of 1st April 2025.
As recently announced, Nissan has a thrilling few years ahead, with a bold array of new and refreshed models, along with next-generation technologies set to debut during FY25 and FY26. Loaded with innovative features, the new products will play a crucial role in elevating the company’s performance, boosting customer loyalty, attracting new buyers, increasing profitability, and promoting sustainable growth.
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Notes to Editors
For a full overview of Nissan AMIEO’s senior management lineup, click here.

About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)
Nissan AMIEO comprises Africa, Middle East, India, Europe and Oceania markets. This vast and diverse region employs more than 19,000 people and covers 140 markets with a population of around 3.8 billion. The AMIEO region also boasts an extensive vehicle offering, ranging from the iconic Nissan Patrol SUV to the fully electric crossover, Nissan Ariya.
Sustainability is at the core of Nissan’s long-term vision, Ambition 2030, which sets out to deliver electrified models and technological innovation in key markets globally. Nissan AMIEO is committed to an electrified future with EV36Zero at its center and increased electrification planned during The Arc period, supporting Nissan’s goal of being carbon neutral across the life cycle of its products and operations by 2050.
For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on Facebook, Instagram, X and LinkedIn and see all our latest videos on YouTube.

Contacts:
Kayleigh Edwards
Manager, Corporate Communications, Nissan AMIEO
E: kayleigh.edwards@ntc-europe.co.uk

Therese Sarmiento
Section Manager, Corporate Communications, Nissan AMIEO
E: TSarmiento@nissan-europe.com