AlUla Peregrina Supply Chain Expands Global Footprint, Bridging the Desert of Arabia’s Heritage with the Future of Natural and Sustainable Beauty and Health
nabdalhadath – Ahmed Bin Abdulqader
- AlUla Peregrina will showcase its patented AlUla Peregrina™ premium active oils and extracts at in-cosmetics Global 2025, taking place in the Netherlands from April 8 to 12.
The AlUla Peregrina Trading Company (APTC), a wholly-owned subsidiary of the Royal Commission for AlUla (RCU), is enhancing its value-driven AlUla Peregrina™ supply chain to bring the desert of Arabia’s revered Peregrina active oil and extracts to the forefront of the global beauty industry. Harvested from the seeds of the ancient Peregrina tree, native to the culturally rich AlUla region of the Kingdom, its nutrient-packed oil carries a legacy spanning over a thousand years. APTC is dedicated to bridging the nation’s heritage with the increasing demand for sustainably sourced natural ingredients in the beauty industry.
Built on an approach that champions innovation, local industry and communities, with a focus on empowering women, APTC is forging strategic global partnerships to meet the needs of conscious beauty consumers drawn to fair trade and natural ingredients for their wellness benefits. The company will showcase its range of COSMOS-approved face, body, and hair care ingredients, featuring patented bioactive properties, at in-cosmetics Global 2025, held in Amsterdam from April 8 to 12.
Since 2021, APTC has worked on transforming the Peregrina tree’s natural resource into high-value, internationally certified ingredients for the beauty industry. Through fully traceable sourcing with the farms, rigorous research, advanced production techniques and stringent quality control, the company has become a trusted provider of AlUla Peregrina™ premium actives.
“AlUla Peregrina supply chain represents the desert of Arabia’s rich heritage and the power of nature to offer ancient solutions through the Peregrina tree,” said Abobakar Alanazi, Chairman and CEO of APTC.
“At the crossroads of heritage, science and sustainability, we are broadening our global footprint to meet the rising demand for sustainable and natural active ingredients in the beauty industry. Our mission is to showcase the qualities of Peregrina derived ingredients, which naturally enhances the effectiveness of beauty products, while honoring the local culture and industries of Saudi Arabia and AlUla. We have a fully traceable farmers’ program and community-driven production, predominantly led by women, and use advanced research and innovative technology to deliver premium-quality ingredients. Through our value-driven supply chain, we are proud to contribute to the conscious beauty movement and bring this exceptional resource from the desert of Arabia to the world stage.”
The Peregrina tree is a resilient member of the Moringaceae family and thrives in AlUla’s harsh desert environment. For centuries, its seeds have been cherished for their therapeutic and aromatic properties, traditionally used in perfumes, cosmetics and light medicinal applications. APTC aims to revitalize this legacy through its sustainable practices and value chain. For modern beauty consumers, AlUla Peregrina™ premium active oil and extracts offer numerous benefits. The company’s groundbreaking formulations offer multifunctional brightening, anti-aging benefits, hair-density enhancement and unmatched cell DNA integrity protection all backed by recent clinical studies and patents.
APTC has developed a fully traceable value chain, involving 159 local certified farms and employing 90% local staff, 70% of whom are women. From cultivation to extraction, the process adheres to international standards, ensuring optimal quality and sustainability. Patents for its innovative ingredients include Virgin AlUla Peregrina™ oil, Hydrolyzed AlUla Peregrina™ extract, Lipophilic AlUla Peregrina™ extract and Hydrolyzed AlUla Peregrina™ Paste extract, positioning it as a pioneer in the industry.
The Virgin AlUla Peregrina™ Oil stands out for its lightweight yet deeply hydrating properties, enhancing hair density while acting as a fragrance booster with natural preservative benefits. The Lipophilic AlUla Peregrina™ Extract complements this with its skin-plumping effects, supporting elasticity and protecting cellular DNA for long-term resilience. The hydrosoluble range includes the Hydrolyzed AlUla Peregrina™ Extract, offering powerful anti-aging benefits by safeguarding skin cell integrity, reversing pigmentation and maintaining optimal hydration. The Hydrolyzed AlUla Peregrina™ Paste Extract delivers an immediate smoothing and tightening effect, with a sustained tensor lift over time.
From the meticulous extraction of these potent actives to their refinement into cosmetics products, each ingredient is carefully crafted to elevate offerings in the luxury industry. APTC is shaping the intersection of heritage, beauty and environmental responsibility, creating an unparalleled consumer experience.
