‘Hena’ Drops on 28 January, Kicking Off the Neo-Culture Celebrations for BRED Abu Dhabi 2025

Nabdalhadath – Ahmed Bin Abdulqader 

BRED Abu Dhabi, presented by Hypebeast, unveils an exclusive track by regional artists The Synaptik, Asayel, and Karim Osama, setting the stage for the festival’s return this April

Festival early bird tickets are now available via www.bredabudhabi.com and www.ticketmaster.ae

Building excitement for the festival’s upcoming third edition, BRED Abu Dhabi drops an original track, ‘Hena’, on 28 January. Inspired by cypher rap and created in collaboration with rising and established regional artists, the track serves as a powerful anthem for the festival’s neo-cultural identity. Available on all streaming platforms , ‘Hena’ reflects the creativity and evolving cultural landscape of the Arab world.

The track features The Synaptik, a trailblazer in Arabic rap whose poignant lyrics tackle themes of mental health, Arab diaspora and social inequality;  Asayel, a Saudi rapper who fuses rap, R&B, and pop to celebrate resilience and heritage; and Karim Osama, whose dynamic rap-pop fusion injects energy and modernity into the song. Produced by UAE-based Sleiman Damien and in partnership with The Gold Pound, an independent music marketing and A&R agency, ‘Hena’ captures the spirit of BRED Abu Dhabi.

The third edition of BRED Abu Dhabi, presented by Hypebeast, is set to take over Yas Island from 23 to 27 April, showcasing the region’s neo-culture through music, fashion, sports, and art rooted in Arab identity.

Early bird tickets are now available at www.bredabudhabi.com and www.ticketmaster.ae, with concert tickets to follow. Don’t miss the ultimate celebration of neo-culture at BRED Abu Dhabi 2025, and be sure to stream ‘Hena’.