LULU’S POPULAR ‘Let’s Eatalian’ RETURNS WITH GASTRO GOODIES
LULU’S POPULAR ‘Let’s Eatalian’ RETURNS WITH GASTRO GOODIES
It’s time to visit Italy in the aisles of LuLu Hypermarket as the popular ‘Let’s Eatalian’ gastronomic fest opens yet again, bringing the wholesome goodness of Italy’s delightful cuisine to all shoppers across all LuLu stores in KSA.
The popular festival was inaugurated at LuLu in the Diplomatic Quarter by H.E. Mr. Giuliano Fragnito – Deputy Head of the Italian Mission, Riyadh. He was accompanied by Mr. Romano Baruzzi, the Head of the Italian Trade Commission for Saudi Arabia, based in Riyadh.
Simultaneously, an edition of “Let’s Eatalian” was also inaugurated at Lulu Hypermarket in Jeddah by H. E. Mr. Leonardo Costa, the Consul General of Italy in Jeddah, at the LuLu Al-Marwa Jeddah. He was accompanied by Mr. Eduardo Matarante, the Italian Commercial Attache.
‘Let’s Eatalian’ will see nearly 100 Italian Ingredients, processed foods, cheeses, pasta and pasta sauces, desserts and chocolate tempt shoppers with their quality and taste. There will also be Italian fruit jams, sweet and savoury puff pastries from 19 well-known brands. Italian kitchen staples, such as balsamic vinegar, olive oil, organic pasta and even new novelty treats such as a range of vegetable-based burgers and condiments, as well as ready-to-go pesto pasta sauce will be promoted at special prices.
The ‘Let’s Eatalian’ promotion puts emphasis on top-quality food and ingredients. Shoppers can also expect fresh pizza, Italian-style cakes and desserts from the LuLu kitchens, made with the finest ingredients.
Italian Deputy Head of Mission Mr. Fragnito said: “The variety of Italian ingredients and food products that the LuLu ‘Let’s Eatalian’ festival is showcasing is a testimony to the popularity of the Italian cuisine in this region and in Saudi Arabia. I wish the LuLu Group all success in this regular retail event. Italian products are perceived by the customers as a symbol of quality, because of Italy’s attention to the territory, to rural communities and to sustainable agricultural development. For this reason, the Italian cuisine is also a candidate to become UNESCO World Heritage” “
Mr. Shehim Mohammed, LuLu Hypermarkets Saudi Arabia Director, said, “This year, we are promoting over 95 popular brands and product-lines as well as 19 all-new ones, thanks to our new sourcing office In Milan, Italy. Undoubtedly, Italian cuisine is one of the most popular In the world and we saw a surge
of nearly 14% in sale of Italian products since 2022, which shows the popularity of Italian products with shoppers.”
‘Let’s Eatalian’ will run till December 23
