Apparel Group Partners with Saudi Tourism Authority for Saudi Summer Campaign (Summer Our Way) 2026

Apparel Group, the leading global fashion and lifestyle retail conglomerate, has announced its collaboration with the Saudi Tourism Authority as a Top Partner for the Kingdom’s Saudi Summer Campaign 2026 “Summer Our Way”, one of the country’s flagship seasonal initiatives aligned with Saudi Vision 2030.

The national campaign, led by the Saudi Tourism Authority and launched under the direction of H.E. Ahmed Alkhateeb, Minister of Tourism, aims to further position Saudi Arabia as a vibrant global tourism destination while driving local engagement, experiences, and economic growth during the summer season.

As part of the collaboration, Apparel Group will introduce exclusive retail offers and promotional activations across participating brands and stores in Saudi Arabia. The Group will also support the initiative through its digital and social media platforms, amplifying the campaign’s reach and engagement across the Kingdom.

This partnership reflects Apparel Group’s continued commitment to supporting national initiatives that contribute to the Kingdom’s tourism, retail, and lifestyle sectors. By participating in the Saudi Summer Campaign 2026, the Group further strengthens its role as a key supporter of Saudi Arabia’s evolving cultural and economic landscape while enhancing customer experiences through seasonal retail engagement.

The collaboration also aligns with Apparel Group’s broader strategy to create meaningful community impact and contribute to the Kingdom’s dynamic summer calendar by offering accessible value, family-focused experiences, and destination-driven retail moments for residents and visitors alike.

Through strategic partnerships with government entities and national platforms, Apparel Group continues to reinforce its long-term commitment to the Saudi market, supporting initiatives that drive tourism, strengthen community engagement, and contribute to the ambitions of Vision 2030.