PUMA AND KIDSUPER UNVEILS THE NEW AL HILAL KIT FOR 2025/26 SEASON
PUMA and KidSuper have teamed up to reimagine football as a canvas for creativity, kicking off their latest collaboration with the striking launch of a brand-new Al Hilal kit — a tribute to heritage, artistry, and global ambition.
The Al-Hilal Home kit takes its cue from the club’s name – meaning the crescent moon in Arabic. KidSuper brings that symbol to life in tonal blues, with a glowing lunar graphic that reflects the quiet confidence of a team known across Asia as The Boss. A shirt for the dreamers, lit by the night sky, charting a path from Saudi Arabia to San Francisco – because greatness never stays in one place. The goalkeeper jersey switches things up with an alpine snow base with blue and navy details
Bringing a regional voice to the global collaboration, PUMA Middle East invited Zeynab El-helw — a Dubai-based fashion entrepreneur known for her bold, and distinct style; Shouq — a rising Saudi voice recognized for her expressive and forward-thinking fashion content; and Noura Joubran — a content creator celebrated for her fusion of elegance and contemporary style, to New York City representing the region and highlighting the PUMA x KidSuper Al Hilal kit.
Together, they brought the collection to life through a visually rich content shoot across NYC — celebrating the fusion of fashion and football, while also spotlighting the club’s growing global footprint and milestone presence at the FIFA Club World Cup in the United States, reinforcing the message that Al Hilal’s influence is now international.
In NYC, the trio joined PUMA’s global team for an exclusive launch event, where the full collection was unveiled alongside creators, media, and football fans from around the world. The experience also featured a spirited KidSuper x Puma Football tournament, blending football and creativity in a dynamic showcase of culture, style, and sport. They also attended one of Al Hilal’s Club World Cup matches, capturing the energy of the fans and the pride of seeing the club on an international stage.
KidSuper (Colm Dillane), said: “I’ve always wanted to merge the worlds of art and football, and with PUMA, we’re doing just that. This collection is about more than just the game. It’s about expressing yourself, taking risks, and standing out. Whether on the pitch or off, football is an art form, and this collection shows that.”
The collection also features limited-edition kits and lifestyle pieces for seven PUMA-sponsored clubs, each design reflecting the unique identity of its team through hand-painted details, watercolor-inspired palettes, and bold, expressive graphics. Alongside Al Hilal, the lineup includes fresh kit designs and apparel for Manchester City, Borussia Dortmund, FC Salzburg, Mamelodi Sundowns, Palmeiras, and Monterrey.
Alongside the kits, the PUMA x KIDSUPER collection features special edition football boots: the FUTURE, ULTRA, and KING. Designed to elevate the game, these boots incorporate PUMA’s performance technology with KidSuper’s bold and distinctive style, blending high performance with visual artistry.
Each boot is an artistic creation, designed for the modern athlete who wants to stand out on and off the pitch. With FUTURE boots made for creativity, ULTRA boots designed for speed and lethal finishing, and the KING boots offering legendary control and comfort, these boots embody KidSuper’s signature artistic expression. Their vivid, hand-painted graphics are a true representation of the artistic energy of the collaboration, making each pair a statement of style, innovation, and football culture.
Each team’s collection includes a KIDSUPER Retro Shirt, KIDSUPER Graphic Tee, KIDSUPER Short, Pant and Reversible jacket.
The PUMA x KIDSUPER collection is available from June 10th at PUMA.com, PUMA stores, Club Official Stores, and select retailers worldwide.
Please find attached press release alongside with images.
