Audi Saudi Arabia Welcomes New General Manager, Simon Horabin, Marking a New Era of Leadership 

• Audi Saudi Arabia welcomes Simon Horabin as the new General Manager, marking a new transformative era of leadership. 
• Mohammed Raffa, CEO of SAMACO Motors, expresses confidence in Mr. Horabin’s leadership and highlights the significance of his exceptional talent. 

 Audi Saudi Arabia has announced the introduction of Simon Horabin as the new General Manager of the brand in the Kingdom of Saudi Arabia, ushering in a new transformative period of leadership. His appointment marks a significant milestone in the brand’s journey and sets the stage for exciting prospects in the Saudi Arabian market under his leadership. 

Simon Horabin: A Dynamic Leader with a Stellar Track Record 

Renowned in the UK automotive industry for his extensive experience and strategic acumen, Simon has demonstrated his ability to drive brands to new frontiers having held prominent positions at various automotive brands. Simon Horabin’s most recent tenure was in the capacity of Franchise and National Brand Director. With strategic thinking, a hands-on leadership style, and strong communication skills having contributed to his achievements throughout his career, Simon Horabin boasts an impressive track record of aiding brands in achieving new heights whilst enhancing financial performance. 

Simon Horabin shared: “I am delighted to join Audi Saudi Arabia and embark on this exciting journey. With a commitment to excellence, I am dedicated to further elevate the brand’s growth and continue delivering exceptional automotive experiences to our valued customers through all our brand touchpoints. Together with the talented team at Audi Saudi Arabia, I am looking forward to propelling the brand to new heights and ensuring a prosperous future for Audi in the Kingdom. Customer satisfaction has always been anchored in my leadership approach, and I will ensure a sustained focus on ensuring that all Audi customers experience the pinnacle of service delivery across all business units.” 

Mohammed Raffa, CEO of SAMACO Motors, expressed his trust in Simon’s ability to lead Audi Saudi Arabia saying, “Finding exceptional talent aligned with our vision is crucial, and we are thrilled to have Simon Horabin join our team. With his expertise and proven track record, we have unwavering confidence in his leadership abilities,” said Mohammed Raffa. 

Audi Saudi Arabia extends its gratitude and best wishes to outgoing acting General Manager Abdulaziz Moolla, for his contributions to the brand’s success and ambition during his tenure, most notably the successful market introduction of the all-new, exclusively Saudi-inspired Kingdom Edition range. The transition in leadership reflects Audi Saudi Arabia’s commitment to continuous growth and adaptation to the ever-evolving automotive landscape. 

The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. The brands Audi, Bentley, Lamborghini, and Ducati produce at 21 locations in 12 countries. In 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. In the 2022 fiscal year, AUDI Group achieved a total revenue of €61.8 billion and an operating profit of €7.6 billion. With its attractive brands, new models, innovative mobility offerings and ground-breaking services, the group is systematically pursuing its path toward becoming a provider of sustainable, individual, premium mobility. 

AUDI AG’s commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005, Audi Middle East, which covers Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, and the UAE. Find out more at news.audimiddleeast.com.