Outletcity Metzingen Celebrates 30 Years of Vision, Growth, and Innovation
Outletcity Metzingen proudly celebrates its 30th anniversary, marking three decades of entrepreneurial vision, continuous development, and successful brand partnerships. From the very beginning, the company has been trendsetting and is regarded as a pioneer of factory outlet centers across Europe. What began in 1972 with the Hugo Boss factory outlet in Metzingen has evolved into a unique luxury shopping destination of international significance.
Over the years, Outletcity Metzingen has been strategically expanded and developed into what is now the largest outlet in Europe and the world’s first omnichannel outlet. With more than 500 premium and luxury brands available both online and in Metzingen, supported by a strong digital ecosystem and seamless integration of online and offline shopping, the destination has set new standards in the global outlet landscape.
A major milestone in its digital transformation was the launch of the Outletcity online shop in 2012, reinforcing its pioneering role within the industry. The vision to provide guests with the best possible shopping experience at every touchpoint remains at the core of the company’s strategy and reflects Metzingen’s longstanding heritage as a center of fashion and textile craftsmanship.
In recent years, Outletcity Metzingen has significantly expanded its offering. In 2020, the opening of the Enzian Höfe introduced new categories such as Beauty, Home & Living, enhancing the destination’s appeal and supporting its development into Europe’s largest outlet. The opening of the Moxy Hotel Metzingen in 2023 marked another important step in strengthening the destination as a holistic lifestyle hub, expanding the guest experience to include hospitality, leisure, and travel.
With the opening of the new Welcome Center in 2024, information and services are now united under one roof for the first time. The stylish space features concierge services that—thanks to tailored and expert guidance—leave no guest wish unfulfilled. The Welcome Center also includes a VIP Lounge, private personal shopping rooms, and a tax refund counter, offering visitors a seamless and elevated shopping experience. Across Outletcity Metzingen, guests can also enjoy a variety of services and amenities designed for international travellers, including halal food options, a dedicated prayer room, and Kids Camp facilities. A highly dedicated team, long-term partnerships with leading global brands, and a strong commitment to delivering a first-class shopping experience are key drivers of its sustained growth and international appeal.
Strengthening Presence in the GCC Market
As part of its international outreach strategy, Outletcity Metzingen continues to strengthen its presence in the GCC region.
Janina Wittmann, Destination Marketing & Partnership Manager at Outletcity, successfully conducted two days of sales calls in Doha, meeting with key travel industry leaders including Ali Bin Ali Travel, Qatar Airways, Falcon Travel, Mannai Travel, and Regency Holidays. These meetings further reinforced strong partnerships and explored new opportunities to promote Outletcity Metzingen as a preferred shopping destination for travelers from Qatar.
The destination also participated in the MALT Congress in Abu Dhabi, holding more than 35 meetings with travel agents from across the GCC region. The event provided a valuable platform to strengthen trade relationships and showcase the unique offerings of Outletcity Metzingen to the regional market.
Following the congress, Outletcity was invited to an exclusive VIP Dinner at Amazónico Dubai under the organization of AVIAREPS Middle East, further highlighting the strong QQQ
As Outletcity AG reflects on 30 years of dynamic development, the company remains firmly focused on the future—continuing to invest in digital innovation, sustainable growth, and the ongoing evolution of the destination, while staying true to its roots and the pioneering spirit that has shaped Outletcity Metzingen from the very beginning.
