Apparel Group’s Crocs brand has unveiled the 2026 ‘Share the Joy’ collection in collaboration with Ellen Sulaiman in Saudi Arabia

Apparel Group’s Crocs brand unveiled the 2026 ‘Share the Joy’ collection at a special event held ahead of Ramadan in Saudi Arabia, in the presence of this year’s campaign ambassador, Ellen Suleiman, one of the Kingdom’s most prominent, influential and popular voices.

The event marks the fifth edition of the ‘Share the Joy’ platform, which was first launched in 2022, as the Crocs brand continues to celebrate individuality, creativity and self-expression.

The 2026 Crocs Join the Joy collection reintroduces the brand’s most popular designs in a renewed style, with shimmering details, bright colours and a playful selection of jeepitz™ pieces. Designed for the whole family, the collection features pre-accessory designs, including the Classic Pinnacle Empilsed Cluj for men, women and children, the Pinkel Empilsed Cluj, and Brooklyn for You sandals.

As it expands its presence in the GCC and strengthens its presence in Saudi Arabia, Apparel Group continues its commitment to introducing international brands to local audiences through distinctive shopping experiences and collaborations that reflect the local culture.

The Crocs Shared Joy collection is available at select stores and on the crocsgulf.com website, with more details via the @crocs_middleeast account.