PUMA shines spotlight on sub-culture with Rex Chouk collaboration to relaunch the iconic Speedcat Shoe
nabd-alhadath – Ahmed Bin Abdulqader
PUMA is kicking off the highly anticipated relaunch of the Speedcat with an exclusive activation in Saudi Arabia, bringing together the worlds of fashion, art and culture across their Jeddah and Riyadh stores.
“Originally designed for F1 drivers in 1999, the Speedcat evolved from a motorsport essential to street culture staple in the early 2000s. And now, the low-profile shoe is having it’s moment again. There’s been a big focus globally on the launch of Speedcat and everyone was aware they’d dropped; but we needed to give them a reason to want to own a pair and be a part of a growing community of Speedcat enthusiasts. So,working with Cockadoodle Studio, we created an activation that shone a spotlight on the Saudi art scene.” – Zarah Rashid, Marketing at PUMA Middle East.
The Chouka Speedcat Vinyl Figure
In Saudi Arabia, PUMA is teaming up with artist Rex Chouk to relaunch the silhouette. Rex Chouk, whose work is known for its bold representation of Saudi life, will be creating a limited-edition Speedcat vinyl figure featuring his iconic character, styled in Speedcat shoes and PUMA apparel.
This collaboration reflects PUMA’s commitment to supporting regional artists and providing exclusive, collectible pieces for sneaker enthusiasts and street art lovers. The Chouka Speedcat vinyl figure is available for those who have bought a speedcat between the 8th – 22nd of Febuary. For those fast enough to grab a pair of Speedcats, the exclusive toy is available in limited quantities from the 23rd onwards at the following stores: Red Sea Mall Jeddah, Solitaire Mall in Riyadh and Nakheel Dammams. The toy will be given out on a first come, first serve basis, so run don’t walk.
The Puma Speedcat: A Blend of Heritage and Innovation:
Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pacesetters of each new generation.
