Ahmed Bin Abdulqader – nabd-alhadath
Bedashing Beauty Lounge, a contemporary and award-winning premium salon chain born in the UAE, unveils its flagship branch in the Kingdom. Located in the newest landmark in Jeddah, 11 West, the brand’s latest and currently the largest branch will welcome guests on January 28th, 2025, showcasing a fresh look and exciting rebrand.
The Jeddah branch represents a bold new chapter for the branch. The three-floor beauty lounge is a sanctuary of indulgence, meticulously designed to blend luxury, innovation, and community. Guests can expect an elevated experience with world-class services, including premium hair treatments featuring Balmain Hair Couture and the popular Tokio Inkarami, rejuvenating body treatments, and expert nail artistry. The flagship branch boasts stunning features such as an abaya walk-in closet, a stylish indoor café and lounge, an Instagram corner, and a serene outdoor rooftop lounge surrounded by lush greenery. With private treatment rooms, ample shower rooms, a retail area featuring exclusive beauty products, and a comfortable and private nail section, this branch promises to set a new standard for beauty and wellness in Saudi Arabia.
Part of Omorfia Group, Bedashing Beauty Lounge was founded in 2008 in the UAE with a mission to nurture confidence in every woman and address the multifaceted aspects of modern women’s lives. Since then, the lounge has expanded to over 24 branches, won more than 20 international recognitions, and earned the trust of celebrities and A-listers nationwide. “We are thrilled to bring the Bedashing experience to Saudi Arabia. This branch is more than a pampering destination,” said Tina Ghafurian, COO of Omorfia. “It’s a space to celebrate individuality, be inspired, and connect with like-minded women. We look forward to empowering Saudi women and becoming an integral part of the community through local events, workshops, and various initiatives that celebrate and highlight local talents.”
To celebrate its debut in the Kingdom, Bedashing Beauty Lounge is offering complimentary services and goodie bags to its first 100 customers.
Bedashing Beauty Lounge is located at 11 West, Jeddah, and is open from noon to 9 PM daily. To learn more, visit their website at https://bedashingbeauty.com/ or follow their journey on Instagram at https://www.instagram.com/bedashingbeauty/.
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