IHG Hotels & Resorts to Introduce voco Brand in Jordan with Abdali Boulevard Company
Ahmed Bin Abdulqader ـ nabd–alhadath
IHG Hotels & Resorts has partnered with Abdali Boulevard Company, a subsidiary of The Abdali Group, to launch a voco-branded hotel in Jordan. Currently operating as The Abdali Boulevard Hotel, the property is set to be rebranded to voco Abdali Amman Hotel by December 2025. The agreement adds 392 rooms to IHG’s portfolio in Jordan.
Located on The Abdali Boulevard, the voco Abdali Amman will be part of The Abdali, a mixed-use real estate development. The development includes Abdali Hospital, Abdali Mall, residential apartments, over 500 specialized businesses in 27 sectors, and more than 85 restaurants. In 2023, the development attracted over 21 million visitors.
Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, expressed enthusiasm about the partnership, highlighting voco Abdali Amman’s strategic location and amenities.
Since its launch in 2018, voco has become one of IHG’s fastest-growing brands, with hotels in the UAE, Saudi Arabia, and Lebanon. The brand is known for its unique combination of individual hotel charm and global brand trustworthiness.
Eng. Amer Ahmad Tarawneh, CEO of The Abdali Group, echoed Mattar’s sentiments, stating that the introduction of the voco brand aligns with the group’s vision to provide high-quality hospitality and unique experiences for visitors.
The voco Abdali Amman will offer a variety of dining options, meeting venues, a fitness centre, and outdoor recreation spaces. IHG currently operates 129 hotels across nine brands in the Middle East, with an additional 84 hotels expected to open in the next 3-5 years.
