ImpaQ: A Catalyst for Global and Local Influence with Economic Benefits

The announcement of the first Impact Makers Forum, “ImpaQ,” to be held in Riyadh on December 18-19, 2024, is generating excitement as a significant step in Saudi Arabia’s journey to become more and more of a global hub for digital content creation and influence.
Legal and Technical Expert: Bakheit bin Mohammed Amrri spoke for ImpaQ hosted by the Ministry of Media. ImpaQ is set to be the Kingdom’s largest gathering of its kind, bringing together a diverse community of global influencers, industry experts, and digital content creators. Today, I explore the importance of ImpaQ on a global and local scale, highlighting the potential economic benefits it brings.

ImpaQ’s Global Impact: Redefining Influence and Shaping the Future of Social Platforms
ImpaQ aims to be more than just a celebration of digital influence; it seeks to redefine the concept itself and shape the future of social platforms. With over 1500 influencers expected from around the world, the forum will provide a platform for cross-cultural dialogue and collaboration, pushing the boundaries of content creation and influence.
One of the key discussion points, “Who Is an Influencer?,” tackles the evolving definition of influence in today’s rapidly changing digital world. This is crucial given the blurred lines between traditional and social media, and the undeniable power of digital platforms to shape opinions and trends. ImpaQ will offer valuable insights into the changing landscape of influence, providing a global stage for experts and influencers to share their perspectives and shape the future of the industry.

The forum also emphasizes “Purposeful Influence,” highlighting the responsibility of influencers to address social issues and promote positive change. Discussions will focus on influencers using their platforms to advocate for causes like social justice and environmental sustainability. This focus on social responsibility underscores the growing awareness within the digital sphere of the need to leverage influence for good, driving meaningful conversations and actions on a global scale.
ImpaQ also looks towards the future of social platforms. Experts will discuss the next wave of social media innovations, including AI, interactive media, emerging platforms, and the integration of VR and AR. By bringing together global leaders in AI, social media, and digital marketing, ImpaQ will provide a platform for knowledge sharing and explore potential collaborations, contributing to the evolution of social platforms on a global level.
Local Significance: Empowering Saudi Arabia’s Digital Landscape
While ImpaQ has a global outlook, its impact on Saudi Arabia’s local digital landscape is significant. Hosting this event in Riyadh aligns perfectly with the goals of Saudi Vision 2030, which emphasizes economic diversification and the development of non-oil sectors, including the media and entertainment industry. The Vision 2023 is led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister.
By bringing together international influencers and industry experts, ImpaQ provides a unique opportunity for Saudi content creators to connect, learn, and collaborate with global peers. The forum’s focus on empowering influencers through workshops and discussions will contribute to the development of local talent and expertise in the digital space.
Furthermore, ImpaQ’s spotlight on Saudi Arabia will attract international attention and investment to the Kingdom’s growing digital market. This exposure can lead to new opportunities for local businesses and individuals in the digital media and content creation industry.
Economic Benefits: A Catalyst for Growth and Investment
ImpaQ is not just about knowledge sharing and networking; it also holds significant economic potential for both Saudi Arabia and the global digital landscape.
1. Attracting Foreign Investment: The forum’s international appeal can attract foreign investment in the Kingdom’s digital sector. Companies specializing in AI, social media, digital marketing, and related fields will participate in ImpaQ, opening doors for potential partnerships and investments in the Saudi market.
2. Boosting Tourism: ImpaQ will welcome local and international visitors, contributing to the growth of tourism in Riyadh. The forum’s experiential zones, spanning 23,000 square meters and operating for 12 hours each day, offer a unique attraction for visitors, boosting the local economy through tourism spending.
3. Job Creation: The development of Saudi Arabia’s digital sector fueled by ImpaQ can lead to job creation in areas like content creation, digital marketing, social media management, and related fields. This will contribute to economic growth and diversification in the Kingdom.
4. Strengthening the Digital Economy: ImpaQ’s focus on the future of social platforms and emerging technologies like AI will contribute to the growth of the global digital economy. The forum’s role in fostering collaboration and knowledge sharing will drive innovation and create new opportunities for businesses and individuals worldwide.
Conclusion: A Transformative Event for the Digital Landscape
The ImpaQ Impact Makers Forum marks a significant step in Saudi Arabia’s journey towards becoming a global leader in the digital space. Its importance extends beyond the Kingdom’s borders, impacting the global digital landscape by redefining influence, promoting responsible content creation, and exploring the future of social platforms.
ImpaQ is poised to be a transformative event, not just for the world of digital influencers but also for the economies of Saudi Arabia and the world. By fostering collaboration, knowledge sharing, and innovation, ImpaQ has the potential to shape the future of the digital world, creating a more inclusive, responsible, and economically prosperous digital landscape for everyone.