Ahmed Bin Abdulqader ـ nabd–alhadath
- Partnering with Nusf Foundation, Galaxy commits to empowering Saudi women to be better equipped for the labour market
- Nusf ‘Galaxy’s level of trust in this partnership is truly uplifting’
- Mars ‘The campaign aligns with Galaxy’s global pledge to help one million people thrive by 2030
Galaxy, an iconic chocolate brand known for bringing moments of indulgence and pleasure to millions around the world, is embarking on a powerful new journey to make a real impact on women’s empowerment. As part of its global commitment, Galaxy has pledged to help one million people, including women, their families, and their communities, thrive by 2030. To achieve this in MEA, Galaxy has launched ‘Your Pleasure Has Promise’ campaign, aimed at equipping women with the skillset needed to thrive in the workplace or as entrepreneurs.
“Our Galaxy Global Purpose of Your Pleasure Has Promise is all about empowering women. Here in MEA, we are thrilled to be bringing this purpose to life through the successful partnerships we established in 3 of our key Galaxy markets across MEA: Egypt, KSA & UAE’’, said [Chantal Templeton], [General Manager, MEA]. “Through the campaign, Galaxy is committed to empowering women with the tools and support they need to thrive whether in the workforce or as entrepreneurs. The campaign is designed to inspire action also among consumers, encouraging them to support initiatives that drive real societal change. Now consumers will enjoy the unbeatable pleasure of Galaxy while knowing they are contributing to a brighter, more inclusive future for women.”
In Saudi Arabia, the campaign will focus on developing women through a series of trainings to better equip them for the labour market requirements.
“The collaboration of Nusf & Mars through the Galaxy Campaign to upskill unemployed Saudi women has been a wonderful journey. Through Galaxy, we are expanding our impact by investing in half the population in a seamless way. Their level of trust in this partnership has been uplifting. We, at Nusf, look forward to a continued partnership with Galaxy as we equip and empower underprivileged women in Saudi Arabia” said Mae Al Mozaini, Founder & CEO of Nusf – The Arab Institute for Women’s Empowerment.
‘We are investing SAR600,000 across MEA for this campaign. Galaxy’s collaboration with Nusf Foundation in Saudi will be focused on developing 100 Saudi women to better equip them with the labour market requirements. This is in line with the Saudi 2030 vision which has a special focus on women empowerment ‘’, said Ahmed Helaly, General Manager Mars Saudi Arabia, ‘We are encouraging our consumers to also support as we bring the campaign to life through multiple tools including an impressive display at the Riyadh Boulevard’.
Galaxy’s commitment goes beyond financial contributions, with the brand being devoted to creating a world where chocolate does as good as it tastes.
To learn more about Galaxy’s ‘Your Pleasure Has Promise’ campaign and how you can get involved, visit Homepage | Galaxy Chocolate or follow us on Instagram.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
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