Lulu hypermarket launches diverse range of Indian products in Saudi stores, highlighting trade ties between Saudi Arabia and India
Ahmed Bin Abdulqader
Indian Commerce and Industry Minister Mr. Piyush Goyal praises the initiative and calls chairman Yusuff Ali M.A as the ‘Roving Ambassador of India’
30 In a significant move reflecting the depth of trade cooperation between Saudi Arabia and India, Lulu Hypermarket introduced a wide range of Indian-made products across its stores as part of the Diwali festival. This initiative highlights the store’s commitment to supporting the industries of both countries and showcasing the quality of products to customers in the Kingdom.
Indian Commerce and Industry Minister Mr. Piyush Goyal inaugurated the Diwali Utsav at Lulu Hypermarket which also saw launching of several India made products across their stores. The Minister also appreciated the efforts of LuLu group in promoting Indian products in the Kingdom. He also praised the Indian community in Saudi Arabia for their hard work, resilience, and commitment to both their home and host countries, as they play an integral role in building bridges between cultures and economies.
The launch features new selections of products like Ladakh apples, supported by international trade initiatives, alongside Indian “Cavendish” bananas, and dragon fruit, emphasizing their quality for Saudi consumers. Over 50 new products were introduced, including premium A2 ghee, millet-based breakfast cereals, and organic beauty items.
Indian commerce and industries minister Mr. Piyush Goyal praises the initiative and calls chairman Yusuff Ali M.A as the ‘Roving Ambassador of India.’
“As the leading retail organization in the Middle East, Lulu’s commitment to showcasing high quality Indian products exemplifies the diverse acceptance of Indian products across the nations. This initiative not only supports local industries but also strengthens the economic ties between India and Saudi Arabia” said Piyush Goyal, Minister of commerce and industry India.
This initiative aims to promote the products of India, including the taste and culture of our country, among the national population and the large expatriate community residing in the region. We are on track to open our 100th store in the Kingdom of Saudi Arabia within two years, which will ensure direct job opportunities for 10,000 Saudi nationals,” said Yusuff Ali M.A., Chairman of Lulu Group, on the occasion.
The event also included vibrant cultural performances, with local students presenting traditional dances to celebrate cultural diversity, complemented by a Saudi drumming troupe performing traditional music, creating a festive atmosphere.
This initiative is part of Lulu’s broader strategy to expand its offerings, having added over 10,000 products to the store, making it a preferred destination for consumers seeking quality goods.
Lulu has recently announced an Initial Public Offering (IPO) for 25% of its share capital on the Abu Dhabi Securities Exchange (ADX), offering an exciting opportunity for public investment in the GCC’s largest and fastest-growing full-line retailer. The subscriptions are open till November 5. The final offer price will be announced on November 6, with the listing anticipated on November 14.
