Rheem Middle East Demonstrates Industry Leadership in Saudi Arabia Through Sustainability and Human Capacity Development Initiatives
Rheem Middle East, an American-based heating, ventilation and air conditioning (HVAC), and water heating solutions provider, with nearly a century of expertise in the industry, which also sells under the brands Ruud, Friedrich, and Richmond as well, has not only brought the best and leading technology available in the industry to Saudi Arabia but has also consistently fulfilled its social responsibility globally and towards its key market in the Kingdom.
There has been a shortage of skilled professionals in the sector with a requirement for more than 500,000 new roles to be filled globally by the end of 2024. As the Kingdom’s infrastructure development sector sees a massive flurry of activity due to the growth of commercial and residential real estate and various governmental projects of all scales, the trend is reflected in the Saudi HVAC sector as well, making it crucial for the industry as a whole to focus on training the young Saudi workforce and introducing increased skilled human resources into the local market.
Vice President and General Manager of Rheem Middle East, Brian Hempenstall, said, “As industry thought leaders, our focus is not only on delivering the most innovative and tailored solutions to the market but also to support the industry’s overall growth by addressing the increased demand for human resources. We have already trained more than 450,000 aspiring professionals globally, and are committed to replicating this success in the Kingdom by empowering the next generation of talented Saudis and providing them with the technical know-how necessary to excel in the future through our largest Innovation Learning Center (ILC) in the region, located in Riyadh.”
The ILC in Riyadh has consistently seen an influx of aspiring Saudi students, seasoned professionals and industry veterans for upskilling sessions and industry-related seminars amid the state-of-the-art facilities it boasts, making Rheem Middle East one of the frontrunners in the human resource development of emerging Saudi talent in the HVAC and water heating sector.
As a leader in environmental consciousness, Rheem has been awarded by the United States Environmental Protection Agency (EPA) for four consecutive years with the Energy Star Partner of the Year – Sustained Excellence Award, a recognition it enjoys due to its steadfast commitment to environmental protection through energy efficiency measures, organization-wide energy savings and continuous improvements from previous years, making outstanding contributions to achieving a clean energy economy through reduced emissions. The company also further maintained responsible operations by diverting more than 80 million tons of waste from landfills annually at the company’s eco-friendly manufacturing plants, such as the one in GCC.
“We’ve committed to achieving zero waste to landfills and a reduction of greenhouse gas emissions by 50% in global manufacturing operations to coincide with our 100-year anniversary coming up in 2025. So far, from our products sold since January 2019, we have successfully prevented the releasing of over 36 million metric tons of carbon dioxide equivalent emissions, which is comparable to planting over 600 million trees!” said Samer Bachour, General Manager of Sales at Rheem Middle East.
The company’s local product lineup, produced with the unique challenges of Saudi Arabia’s environmental conditions in mind, fully embodies the brand’s values by maintaining exceptional energy efficiency and sustainability throughout its life cycle.
The dedication to supporting the Kingdom’s sustained growth and ambitious Vision 2030 goals through its innovative and transformative sustainability and human resource development initiatives position Rheem Middle East as a thought leader in the HVAC and water heating sector.
