FedEx Integrates WhatsApp Notifications into Digital E-Commerce Delivery Solution for Consumers in the UAE

FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, is enhancing its services with delivery notifications and personalized options now available on WhatsApp. The integration of one of the world’s most popular instant messaging apps into the FedEx® Delivery Manager International (FDMi) e-commerce solution is being launched in the United Arab Emirates (UAE).

FDMi is an interactive e-commerce delivery solution that provides customizable delivery options and alerts. E-tailers using the solution can offer their customers the ability to pick the timing and location of their deliveries to fit their schedule – and change the delivery address when the shipment is in transit – giving them extra flexibility at no extra cost.

“Seamless solutions and customer-centricity lie at the heart of our operations. The integration of WhatsApp in the FDMi e-commerce solution is an exciting addition to our suite of digital services for our customers and e-tailers. The aspect of increased transparency and traceability through their mobile device offers consumers the much-needed reassurance and enhances the last-mile delivery experience,” said Taarek Hinedi, vice president of FedEx Express Middle East and Africa operations. “These service enhancements are critical in delivering unique, customer-focused experiences.”

With a robust online and digitally savvy population, this feature benefits consumers in the UAE and facilitates a greater level of personalized and curated customer experience. It is estimated that more than one-third of UAE customers purchased a product or service using their smartphone at least once a week, which is higher than the global weekly online purchase average.1 In addition, the UAE is among the largest e-commerce markets around the globe, with a projected revenue of US$17.2 billion by 2027.2