EXEED Unveils Luxurious & Futuristic RX
In a display of automotive innovation, EXEED took center stage at the Geneva International Motor Show held on October 5th, where they unveiled their highly anticipated 2.0 architecture-backed masterpiece, the EXEED RX.
The flagship addition to the EXEED lineup this year, the RX, astounded attendees and critics with its futuristic design and modernistic technology. Adding to its accolades, the International Design Award (IDA) recognized its exceptional design by awarding it a prestigious gold award, cementing its position as a true icon of luxury and aesthetic.
In his opening speech, Mr. Chao Qin, CEO of EXEED International, highlighted the brand’s fundamental philosophy of exploration and innovation. He articulated, “EXEED, at its core, is about pushing boundaries and embracing the spirit of exploration. It’s about daring to challenge life and continually striving for more. Yes, exploration is our DNA. It propels us to reach new heights with upgraded products.”
EXEED has already ventured into eight different markets, not only expanding but excelling and delivering unparalleled excellence. Their constant expansion has already benefited 180,000 users worldwide. Their commitment extends beyond producing remarkable vehicles; they prioritize delivering an experience that transcends beyond the vehicle.
“EXEED has carefully crafted a brand identity of uncompromising excellence and premium experiences,” remarked Mr. Qin. “Our aim is to offer our customers not just technologically advanced and safe vehicles, but also the brand image and equity of a premium experience throughout their ownership.”
Chief Designer Peter also took the stage to shed light on the design aesthetics and technology behind the EXEED RX. One of its standout features are its headlights, which resemble a’summation’ symbol. This innovative design philosophy earned the EXEED RX the Gold Award at the 2023 IDA.
The car’s design adheres to the golden ratio, epitomizing elegance and contributing to lightning-fast acceleration. With low wind resistance, the EXEED RX sets itself apart from other SUVs.
The EXEED RX is equipped with cutting-edge technology, including the Continuous Damping Control (CDC) suspension system, SS system, and HDS system. The CDC suspension system, installed with the aim of improving agility, allows the EXEED RX to adapt to any road condition while ensuring a smooth and comfortable ride. The SS system transforms the cabin into a personal sanctuary, while the HDS system ensures precise power delivery.
Mr. Peter highlighted that with the CDC system, users can experience a 36% improvement in comfort. Whether you’re starting, stopping, or cruising, you’ll notice a remarkable enhancement in performance, filtering out the bumps and giving you a smooth, enjoyable ride even on tough terrain.
The Intelligent Control All-Wheel Drive (AWD) system of the RX offers seven driving modes, catering to various terrains and driving preferences. Under the hood, the 2.0 architecture-backed powertrain boasts 265 horsepower, enabling the EXEED RX to accelerate from 0-100 KM/hour in just 7.9 seconds.
Safety is paramount in every aspect of EXEED’s design philosophy. The EXEED RX features an 8-airbag system and 21 Advanced Driver Assistance Systems (ADAS) that provide a comprehensive 540° panoramic view of your surroundings, eliminating blind spots.
The EXEED RX doesn’t stop at performance alone. It also offers innovative conveniences like the AI NF card key, fragrance systems, independent column air conditioning, luxurious seats with six-way adjustments, and a pocket gear control system. The Sony 14-speaker sound system and headrest audio further enhance the driving experience.
Looking ahead, EXEED’s expansion into the Middle East, in partnership with Sanabel Modern Motors, a Mohamed Yousuf Naghi company and the exclusive dealer for EXEED vehicles in the Kingdom of Saudi Arabia, has been marked by rapid growth. EXEED remains committed to engaging with Middle Eastern users in innovative ways, promising an exciting future for the EXEED RX in the region.
