AlUla adds 7 new partners to Preferred DMC Program, boosting luxury destination’s global tourism infrastructure 

• • New accredited DMCs join the network to strengthen ground operations, luxury itinerary planning and trade connectivity worldwide  

AlUla has welcomed seven new Destination Management Companies (DMCs) to its Preferred DMC Program, bringing the total network to 19 partners.

The addition of ROAM, RIDA International, 88 Destinations, Onedar, Desert Adventures, Arabia Explorer and Young Life reinforces the Saudi travel hub’s global reach and strengthens on-the-ground support across key strategic source markets and high-growth emerging markets.

The seven new DMCs further extend AlUla’s reach across a diverse mix of established and emerging markets. ROAM connects AlUla with travellers across the GCC, UK Europe, the US and Americas, while RIDA International brings strong B2B market access across Europe, the Middle East, Asia and key global source markets. 88 Destinations spans KSA and the GCC alongside key European, US and Asian markets.

Onedar strengthens connections across the GCC, UK, Germany, Italy, India, Russia and Spain, while Desert Adventures adds reach across major European and emerging markets, including the UK, France, Germany, CEE, Russia, CIS and Latam. Arabia Explorer, with a presence in Saudi Arabia and France, strengthens AlUla’s connectivity with the key European and North American markets, offering expertise across both Group and FIT Travel. Young Life brings a dedicated focus on the Chinese market, further strengthening AlUla’s connections with one of the destination’s key international source markets.

The AlUla Preferred DMC Program is an accreditation framework establishing a benchmark of quality and reliability for global travel trade partners. These partners join 12 existing accredited DMCs: Go Zahid, Discover Saudi, The Traveling Panther, AlUla Guide, Abercrombie & Kent, Tetrapylon, DMC Arabia, AlFaris International, Athaar Arabia, Talia Tourism, CTTC and UTA.

The network expansion aligns with major destination developments within AlUla, a destination known for its authentic heritage, year-round events schedule and luxury hospitality.

Recently, AlUla International Airport increased its lounge and terminal area by 44%, boosting passenger capacity by 75% to 700,000 annually, supported by smart e-gates and 12 international arrival counters. Destination accessibility is further backed by direct domestic flights from Riyadh, Jeddah and Dammam, and regional links throughout the year from Doha.

The expanded network also opens the door to the breadth of experiences that define AlUla, from its award-winning, Michelin Guide-recognised luxury hospitality portfolio – including Banyan Tree AlUla, Our Habitas AlUla, Dar Tantora the House Hotel and The Chedi Hegra – to a year-round calendar of experiences and events. Travel partners can connect visitors with signature AlUla Moments experiences such as the AlUla Skies Festival, as well as a growing line-up of sporting, cultural and wellness events that invite travellers to experience AlUla in new ways throughout the year.

Visit experiencealula.com to learn more.