Outletcity Metzingen Welcomes World Cup Summer with Football Experiences, Family Fun and Exclusive Shopping Offers for GCC Travellers
Outletcity Metzingen is set to bring a strong summer lifestyle and football experience to visitors with its World Cup Summer campaign, taking place from 22 May to 18 July 2026. Designed around the excitement of international football season, the campaign brings together interactive sports activities, family-friendly entertainment, photo moments, premium shopping, and seasonal offers, making it an appealing stop for GCC travellers planning their summer holidays in Germany.
At the centre of the campaign is “Your Stage, Your Show”, a dedicated football experience at Outletcity Court at Lindenplatz, where visitors can book exclusive 90-minute playing slots and enjoy their own matches with family and friends. The experience is designed for guests who want to be part of the football atmosphere, not only watch it from the sidelines.
Guests can also enjoy BOLZBOX – Soccer Fun for Two, an interactive table football activity created for friendly head-to-head matches. For visitors looking to capture the moment, Outletcity Metzingen will feature several football-inspired photo opportunities, including a giant football installation presented by Adidas and special VfB Stuttgart photo moments, bringing the energy of German football culture into the shopping destination.
Families visiting during the summer season can look forward to dedicated children’s entertainment on 4 July and 11 July, with professional face-painting artists offering football-themed designs and glitter tattoos from 11:00 am to 4:00 pm at Lindenplatz. Adding further energy to the summer line-up, professional football freestylers will perform live shows on 27 June and 11 July, with three performances taking place between 11:00 am and 4:00 pm across Lindenplatz, City Mall, and Hugo Boss Square.
For football fans, Outletcity Metzingen will also host the VfB Fan Sale from 1 June to 27 June 2026 at The Gallery, Kanalstraße 6, offering selected fan merchandise with reductions of up to 80%. The sale comes at a timely moment, as football excitement builds ahead of the FIFA World Cup 2026™, giving visitors the chance to combine shopping, football spirit, and summer travel in one destination.
Alongside the football experiences, Outletcity Metzingen continues to expand its premium shopping offer with the opening of Moose Knuckles, the Canadian brand known for high-quality outerwear, premium sportswear, puffer jackets, hoodies, and accessories for men and women. The new outlet store, opened on 24 April, brings the brand’s distinctive urban style and technical performance to visitors looking for quality pieces at attractive outlet prices.
Summer shoppers can also plan their visit around Outletcity Metzingen’s special late-shopping events. On 26 June and 28 August, guests can enjoy Midnight Shopping with extended opening hours until midnight and offers of up to 80% off. Additional shopping days will take place from 31 July to 1 August, with Friday opening hours extended until midnight and Saturday shopping until 10:00 pm. A special Sunday Shopping event will also take place on 12 July from 1:00 pm to 6:00 pm, offering a rare retail experience in Germany, where Sunday shopping is usually limited.
With a mix of football entertainment, children’s activities, premium fashion, late-night shopping, and seasonal discounts, Outletcity Metzingen offers GCC travellers a strong reason to include the destination in their summer itinerary. Whether visiting for a family day out, a luxury outlet shopping experience, or a football-inspired summer stop, Outletcity Metzingen is positioning the season as one of its most dynamic and engaging visitor experiences.
For more information, visit:
World Cup Summer: https://www.outletcity.com/en/metzingen/events/wm-special/
Moose Knuckles: https://www.outletcity.com/en/metzingen/brand-outlet-moose-knuckles/
