Outletcity Metzingen once again named Germany’s best outlet center; Outletcity AG recognized as Europe’s top operator for the sixth time
Dubai, United Arab of Emirates (01 April 2026)
Outletcity Metzingen has once again reaffirmed its leading position in Europe. In the latest Outlet Centre Performance Report Europe 2025, published by ecostra in collaboration with the French research institute magdus, the destination ranked first in Germany and remains among Europe’s top-performing outlet centers. Particularly notable is the operator assessment, in which Outletcity AG was recognized as Europe’s best operator for the sixth time since the study began.
This category evaluates how professionally an outlet center is managed, how economically attractive the location is for brands, and how successfully the partnership between operator and tenants is maintained. Outletcity AG’s renewed top ranking highlights the strong confidence international brands continue to place in the quality of its management.
Strong results at European level
In the European ranking, Outletcity Metzingen once again secured a place among the top ten in the category “Most Economically Successful Outlet Center in Europe 2025.” This result further underlines Metzingen’s position as one of Europe’s leading outlet destinations.
As Europe’s largest outlet destination, Outletcity Metzingen has long set benchmarks in international destination management. Its broad portfolio of premium and luxury brands, strong appeal to international shoppers, and the presence of the world’s largest BOSS store reinforce its position as one of Europe’s foremost shopping destinations.
For Outletcity AG, the result is a strong endorsement of its consistent quality strategy, strong brand portfolio, continuous innovation, and pioneering role in integrating digital and physical retail.
Metzingen remains Germany’s strongest outlet location
In 2025, Metzingen further strengthened its leading position in Germany. No other German outlet center achieves a comparable level of brand engagement. Its clear lead over the runner-up highlights the destination’s appeal, economic strength, and sustainable location quality.
Statement from Outletcity
“We are delighted to receive this recognition once again and to see such strong feedback from our partners,” said Regine Schöllkopf-Pinakidis, CEO of Outletcity AG. “This achievement reflects our continued commitment to brand excellence, service quality, and destination development. Metzingen remains a trusted and dependable partner for international brands.”
About the study
The Outlet Centre Performance Report Europe has been published annually for 18 years and is regarded as one of the most important benchmarks for the European outlet industry.
Brand portfolio
International premium and luxury brands
Outletcity Metzingen brings together an extensive portfolio of international premium and luxury brands, further strengthening its position as one of Europe’s leading shopping destinations. The brand portfolio includes:
7 For All Mankind, Adidas, Aigner, Alberta Ferretti, All Saints, Armani, Babor, Bahlsen, Balenciaga, Bally, Balmain, Belstaff, Bogner, Boss, Bottega Veneta, Brax, Breitling, C.P. Company, Calvin Klein, Coach, Columbia, Comma, Crocs, Desigual, Diesel, Dolce & Gabbana, Douglas, Dr. Martens, Dsquared2, Estella, Falke, Ferragamo, Fossil, Furla, G-Star RAW, Gant, Gucci, Guess, Hackett, Haribo, Hogan, Hour Passion, Hugo, Hunkemöller, Jack & Jones, Jack Wolfskin, Jil Sander, Joop!, Kapten & Son, Karl Lagerfeld, Kate Spade, Kennel & Schmenger, Kjus, Kneipp, L’Occitane, Lacoste, Le Creuset, Lee, Levi’s, Liebeskind, Lindt, Longchamp, Lululemon, Maison Margiela, Mammut, Marc O’Polo, Max Mara, MCM, Mey, Michael Kors, Missoni, Miu Miu, Moncler, Moschino, Motel a Mio, Möve, Name It, New Balance, Nike, Oakley, Olymp, Only, Only & Sons, Pandora, Paul & Shark, Philipp Plein, Playmobil, Polo Ralph Lauren, Porsche Design, Prada, Puma, Rag & Bone, Ravensburger, Rituals, Rösle, s.Oliver, Samsonite, Sandro, Schiesser, Seidensticker, Skechers, Storck, Strellson, Sunglass Hut, Superdry, Swarovski, Tefal, The Cosmetics Company Store, The North Face, Thomas Sabo, Timberland, Tod’s, Tom Tailor, Tommy Hilfiger, Tory Burch, Tumi, UGG, Under Armour, Valentino, Vero Moda, Versace, Vilebrequin, Villeroy & Boch, Windsor, WMF, Woolrich, Worst Behaviour, Wrangler, and Zwilling.
Communication & Events
Outletcity Metzingen also demonstrates strong performance in communications and marketing. With around 46 million website visits per year, a successful newsletter reaching approximately 2.5 million subscribers, and tailored online advertising strategies, the company makes highly effective use of its communication channels. In addition, its presence extends across major social media platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn, as well as Chinese platforms such as Weibo, WeChat, and Little Red Book, all of which are regularly updated with high-quality content.
About Outletcity Metzingen
Outletcity Metzingen is Europe’s leading luxury outlet, featuring more than 170 premium and designer brands at exceptional prices up to 70% all year round. Located just 30 minutes from Stuttgart and around two hours from Munich, Frankfurt and Zurich, Outletcity Metzingen is perfectly placed for an unforgettable day trip, with modern architecture, award-winning service concepts and diverse gastronomic offering, the shopping experience is perfectly rounded off.
Discover more at: www.outletcity.com
