HONOR Expands Its Footprint in Saudi Arabia with the Opening of Its 11th Retail Store at Yasmin Mall, Jeddah
HONOR, global AI device ecosystem company, has officially opened its 11th retail store in Saudi Arabia at Yasmin Mall in East Jeddah, marking a new milestone in its accelerating retail expansion across the Kingdom. The opening reflects HONOR’s commitment to delivering advanced technology solutions and premium customer experiences to one of its fastest-growing markets worldwide.
Spanning 195 square meters, the new showroom brings HONOR’s full ecosystem of flagship smartphones, wearables, tablets, and smart devices into a single, immersive environment. Visitors can explore flagship innovations firsthand, experience live demonstrations, and receive expert support from trained product specialists all within a modern retail space designed around accessibility, interactivity, and premium service.
Speaking on the occasion, Jerry Liao, General Manager of HONOR Saudi Arabia, said:
“Saudi Arabia remains one of HONOR’s most strategic markets, and our growth here reflects the strong trust and enthusiasm we see from consumers. The opening of our 11th store underscores our commitment to bringing advanced, human-centric technology closer to our customers, supported by premium retail experiences that allow them to explore our ecosystem firsthand.”
Designed for Today’s Saudi Consumers
The new store caters to tech-savvy consumers seeking cutting-edge devices that enhance daily life, early adopters who prioritize flagship innovation, and families and mall-goers who prefer interactive retail experiences where they can explore products in person. Jeddah and the wider Western Region remain essential markets for visibility, consumer engagement, and long-term brand growth, making Yasmin Mall a strategic location for HONOR’s continued expansion.
The store also appeals local media, technology journalists, lifestyle and tech influencers, retail stakeholders, and industry partners who play a critical role in accelerating awareness and amplifying HONOR’s presence in the Kingdom.
High-Energy Grand Opening With Exclusive Promotions
The grand opening on November 21 drew a remarkable turnout, with consumers, media representatives, and tech enthusiasts filling the space throughout the day, reflecting HONOR’s rising momentum and the strong affinity for the brand in the Western Region. Shoppers were welcomed with exclusive opening promotions, including Bluetooth earbuds at SAR 19.9 and the HONOR Magic V3 foldable flagship at SAR 2,999, driving excitement and celebrating the milestone with unmatched value.
A Commitment to Saudi Arabia’s Digital Future
HONOR’s five-year journey in Saudi Arabia has been defined by its active involvement in the Kingdom’s most influential technology platforms. This new retail opening aligns with the brand’s broader expansion strategy and its vision to deepen engagement across the country.
The new Yasmin Mall location is an integral part of HONOR’s broader plan to expand its retail footprint across major Saudi cities. Strengthening its presence in a market experiencing rapid digital acceleration. This growth has been fueled by HONOR’s participation in the Kingdom’s most influential national platforms, most notably LEAP 2025, where Saudi Arabia announced over US $14.9 billion in new technology investments. At the event, HONOR unveiled major product milestones and strategic partnerships tailored specifically for the Saudi market, positioning the brand at the heart of the Kingdom’s evolving technology ecosystem.
HONOR’s retail expansion is backed by a growing relevance in Saudi lifestyle and youth culture. The brand recently announced a major partnership with Al Hilal, one of the Kingdom’s most iconic football clubs, connecting its leadership in AI-powered devices with the passion, unity, and heritage that Al Hilal inspires among millions of supporters. HONOR also returned as the Official Smartphone Partner of the Esports World Cup 2025, equipping the world’s top mobile esports athletes with advanced, gaming-optimized HONOR devices. The event brought together more than 2,000 elite gamers, over 200 global esports clubs from 100+ countries, and a record-breaking prize pool exceeding US $70 million, attracting millions of viewers worldwide. These partnerships reinforce HONOR’s alignment with Saudi Arabia’s ambitions in sports, entertainment, and digital innovation.
A Seamless, Elevated Experience for All
From early adopters and tech enthusiasts to families browsing during weekend visits, the new store is designed to offer a smooth, intuitive retail journey. It reflects HONOR’s commitment to creating physical touchpoints that bring technology closer to people, spaces that are premium in design, rich in experience, and aligned with the expectations of a fast-moving, digitally empowered generation.
The opening of the Yasmin Mall showroom represents yet another confident step in HONOR’s expansion roadmap. As the brand continues to roll out new stores, deepen strategic partnerships, and introduce its next generation of flagship products, it remains focused on offering elevated consumer experiences and advanced technologies to communities across the Kingdom.
About HONOR
HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.
