Pro-Ams Sets the Stage for World-Class Week at the PIF Saudi International as Part of the WOW Festival and Riyadh Season 2025
Star power and Saudi spirit – the PIFSI Pro-Am ignites a world-class week of golf, entertainment, and global connection at the WOW Festival.
The 2025 PIF Saudi International powered by SoftBank Investment Advisers officially starts tomorrow morning with the opening round with a record seven players from Saudi Arabia in the field. Now a part of the WOW Festival, one of the signature experiences of Riyadh Season 2025, the Festival combines golf, cars and entertainment in one immersive celebration of sport and culture, transforming Riyadh Golf Club into the heart of a truly world-class experience.
Monday and Tuesday’s Pro-Am events set the tone for an exciting week ahead, bringing together professional stars and amateur guests for a day of world-class golf and Saudi hospitality. The Pro-Ams showcased the global appeal of the championship, uniting players and partners in a setting that blends elite competition with entertainment and community.
The event has once again attracted a stellar international field featuring seven Major winners, 46 Asian Tour champions, 18 LIV Golf winners, and 23 PGA Tour title holders, representing 33 nationalities, including seven Saudi players.
Sponsored by the Public Investment Fund (“PIF”), the championship serves as a global platform reflecting Saudi Arabia’s growing role as a sporting and investment powerhouse. It also reinforces the Kingdom’s leadership in shaping the future of golf, developing the sport locally, creating opportunities for Saudi talent and hosting events that meet the highest international standards in the game.
Thanks to Golf Saudi and the Saudi Golf Federation, the Kingdom continues to build an integrated golf ecosystem that promotes participation, nurtures talent, and delivers events that merge sport, culture and entertainment.
As part of Riyadh Season 2025, the WOW Festival delivers an immersive experience that celebrates golf alongside luxury cars, live music, and hospitality, offering something for fans, families and visitors alike. This fusion of sport and entertainment captures the creativity, openness and energy that define modern Saudi Arabia.
Noah Alireza, CEO of Golf Saudi, said: “The Pro-Am has set a perfect stage for what promises to be one of the most exciting weeks in global golf. It’s an incredible showcase of competition, creativity, and connection, where the world’s best meet the energy of Riyadh Season. We’re proud to host an event that reflects both the excellence of our players and the ambition of Saudi Arabia’s sporting future.”
Faisal Salhab, one of the Saudi players in the tournament, said: “I’m very excited. It’s the seventh event. I think this is the sixth time I’ve played here. Now that it’s in Riyadh, it’s even bigger and bigger for me. My family is going to be coming out and my friends and a lot more of the Saudi crowd is going to be here. It’s great for people to come out and see the best players in the world and for me to compete at the highest level on my home course. It’s going to be a big week, and I’m very excited.”
Shergo Al Kurdi, another of the Saudi players, said: “It’s brilliant. Every year I come here, it’s really well run and the most enjoyable tournament of the year. Obviously, the field is an amazing field. So it will be a great week, especially in my home country, to put on the best performance I can.”
Saud Al Sharif, another of the Saudi players, said of the WOW Festival: “It brings entertainment, a bit more noise to the tournament. That’s very important to realize that golf should be all about fun and about the people who want to come and watch are also going to have a lot of fun at the same time.”
The 2025 PIF Saudi International begins in full tomorrow, running from November 19-22 at Riyadh Golf Club.
To purchase tickets for the PIF Saudi International powered by Softbank Investment Advisers, please visit www.saudiinternational.com.
For more information about the tournament and future Golf Saudi events, visit Golf Saudi.
-ENDS-
For further information please contact:
Hiba Al Sabbagh
Michele Mair, IMG
About Golf Saudi
Golf Saudi facilitates uptake and participation in golf through the delivery of world-class facilities, operational excellence, and the implementation of industry best practice to position the Kingdom as an exceptional golfing nation. Combined with grass roots training and education programmes that introduce people to the game at the earliest opportunity and with the greatest ease, Golf Saudi is committed to delivering a dynamic national development programme that transforms the golfing landscape.
Twitter: @Golf_Saudi
Instagram: @Golf_Saudi
Facebook: @GolfSaudi
For more information about the PIF Saudi International powered by SoftBank Investment Advisers and future Golf Saudi events, visit www.golfsaudi.com
About the Saudi Golf Federation
The Saudi Golf Federation is the governing body for golf in the Kingdom of Saudi Arabia, responsible for handicapping, the development of golf as a sport and for delivering national tournaments. Based in Riyadh, the Federation is a full member of the Council of National Golf Unions and is committed to fully developing the game for all its citizens and residents.
About The International Series
First introduced through a landmark investment with LIV Golf in the 2022 season, The International Series is a set of enhanced events on the Asian Tour schedule which offers elevated prize funds, world-class destinations, and a pathway to the LIV Golf League for golfers from all over the globe.
Now in its fourth year, The International Series has been held in locations across Asia, Europe, Africa and the Middle East in a mix of established and emerging golf markets.
The 2025 schedule covers India, Macau, Japan, Morocco, Indonesia, Philippines, Hong Kong, Singapore and Saudi Arabia.
Over the past three seasons, events have also taken place in China, England, Scotland, Qatar, Oman, Thailand, Egypt and Vietnam.
About The Asian Tour
The Asian Tour is celebrated as the most vibrant, youthful and diverse golf tour in the world. It is built on a reputation for intense competition on the course and warm camaraderie off it.
The Tour, which was launched in 2004, is responsible for looking after the best interests of over 350 members, representing 35 countries managing a year-long schedule of events across five continents.
Since 2022, The International Series has featured prominently. Consisting of 10 upper-tier events integrated into the schedule, the landmark initiative provides a pathway to the LIV Golf League via The International Series Rankings.
The Tour is the official sanctioning body for professional golf in the region and a member of the International Federation of PGA Tours.
Also, it is an affiliate of The R&A and all sanctioned events qualify for Official World Golf Ranking points.
It controls its television production and distribution through Asian Tour Media (a joint venture with IMG) which broadcasts to over 100 countries worldwide.
The Tour also operates the Asian Development Tour – the popular feeder circuit that nurtures the next generation of stars.
In 2018, it set up Asian Tour Destinations – an affiliate network with exclusive, world-class golfing venues across the region.
Rolex, Kweichow Moutai and Bluewater are the Tour’s three main partners.
The Tour is headquartered on Sentosa Island in Singapore, home to the award winning Sentosa Golf Club – a member of Asian Tour Destinations.
