LAVAZZA CELEBRATES 130 YEARS OF COFFEE EXCELLENCE

nabd-alhadath  ـ  Ahmad Bin AbdulQader

Lavazza, the iconic Italian coffee brand, proudly commemorates 130 years of coffee mastery, celebrating a legacy defined by innovation, craftsmanship, and passion. Founded in Turin in 1895, the company has evolved from a small grocery store into a global coffee leader, recognized for its masterful blends and dedication to quality.

This year’s International Coffee Day provided the perfect occasion for Lavazza to reflect on its journey of “Coffee Milestones” — pivotal moments that have shaped the brand’s history and reaffirmed its leadership in understanding coffee origins, perfecting blends, and embracing technology to enhance every cup.

As part of its continued global growth, Lavazza is also strengthening its presence in Saudi Arabia, with two Coffee Design Stores in Laysen Valley and Solitaire Mall. These spaces blend Italian craftsmanship with modern design, celebrating the Kingdom’s coffee heritage and cultural values of hospitality, connection, and community — all of which resonate deeply with Lavazza’s philosophy.

Lavazza’s latest global campaign, “Coffee Maestro,” continues the success of its 2024 “Pleasure Makes Us Human” initiative. The new spot, starring John Krasinski, Steve Carell, and Luigi the robot, humorously contrasts a “coffee maestro” with a “musical maestro.” The ad embodies Lavazza’s playful storytelling and celebrates the artistry of authentic Italian coffee-making.

Launched globally across Lavazza’s social platforms on October 1, the campaign invites coffee lovers everywhere to “Enjoy the pleasure of a masterful coffee and feel like an Italian barista at home.”

Marking 130 years of coffee culture, Lavazza continues to champion connection, quality, and the beauty of life’s small pauses.

For more information follow @lavazzamena on Instagram.