“Menassah” Supports Emirati Publishers and Amplifies Emerging Voices in the Local Creative Scene at the Sharjah International Book Fair 2025
A total of 850 titles from the latest releases by Emirati publishing houses are shining at the stand of Menassah Distribution Company during its participation in the 44th edition of the Sharjah International Book Fair, which continues until 16 November. The company continues to bring readers closer to books and enrich the experience of visitors at this global cultural event, which has become one of the world’s largest and most prominent literary gatherings.
Through its stand at this year’s fair, held under the theme “Between You and the Book”, “Menassah” offers readers access to more than 11,000 books from 58 Emirati publishers, spanning diverse genres of literature, knowledge, and thought. This initiative comes as part of the company’s strategy to enhance the presence of Emirati writers and publishers across the Arab and international cultural scenes, while providing them with innovative distribution solutions that meet their aspirations and positively impact the growth of their businesses.
As part of its initiative to support Emirati and Arab literary talents and showcase their works to readers and enthusiasts, Menassah’s stand is hosting, throughout the fair, a series of book-signing events featuring dozens of distinguished titles, in collaboration with several local publishing houses.
These events offer a platform for writers to engage with their readers and reflect the company’s ongoing commitment to supporting the local cultural movement and amplifying emerging voices in the creative landscape.
Commenting on the participation, His Excellency Rashid Al Kous, General Manager of Menassah Distribution Company, said: “Our participation in the Sharjah International Book Fair represents an important opportunity to directly engage with our partners in the publishing sector and connect more closely with readers and writers. Through this participation, we aim to strengthen the company’s role as a bridge between creators and readers, while building new partnerships with publishers and authors to deliver innovative distribution solutions that make books more accessible to audiences everywhere.”
Al Kous emphasised the company’s dedication to taking part in the Sharjah International Book Fair, recognising its vital role as one of the region’s most significant cultural platforms. He added: “With every participation, we strive to make our stand an interactive space that brings together creativity and technology, reflecting our steadfast commitment to nurturing a love of reading among younger generations and developing the book distribution ecosystem to contribute to the growth of Arabic content production and support its creators.”
Menassah invites visitors to the Sharjah International Book Fair to visit its stand, explore the latest releases, and participate in its accompanying events that connect readers and authors in a shared celebration of Emirati and Arab creativity.
