Professional Fighters League Launches First-Ever MMA Global Fan Loyalty Experience, PFL Rewards, Powered by Futureverse

The Professional Fighters League (PFL), one of the fastest-growing and most innovative sports leagues in the world, today announced the launch of a next-generation global fan loyalty experience, PFL Rewards, powered by tech innovator Futureverse, a leader in AI, blockchain, and immersive fan experiences. PFL Rewards will be available to fans inside the PFL’s newly released app available on iOS and Android worldwide.

Designed to reimagine how fans engage with PFL, the new experience brings the league’s audience across 160+ countries into one centralized digital hub. Fans earn points for everyday interactions like downloading the official PFL app, streaming live fights, submitting predictions, or watching highlights, and can redeem them for exclusive rewards including merch, event tickets, and VIP access.

Launched as a hybrid digital and IRL fan experience, the platform aims to turn passive viewership into active participation, rewarding fans for showing up, staying engaged, and becoming part of the action.

“PFL is redefining what it means to be a modern sports league,” said Mike Chioditti, SVP, New Business of the Professional Fighters League. “In just a few years we have become the No. 2 MMA company worldwide with our quality of fighters and global distribution. We’ve gained 650 million fans around the globe, many of them of a demographic that’s young and tech savvy. We want to connect all of our fans and give them a place to engage and be rewarded for their fandom. With Futureverse’s technology, this platform gives our audiences a destination every day of the year, not just fight night.”

At the foundation of the new ecosystem is The Root Network, the Layer 1 blockchain underpinning Futureverse’s infrastructure, designed to power interoperable journeys across different platforms. Through the partnership, PFL becomes the first major MMA organization to launch a platform at scale that is fully integrated with web3 technology to deliver best-in-class immersive fan experiences.

“Sports fandom is no longer limited to a stadium seat or a TV screen,” said Aaron McDonald, Co-Founder and CEO of Futureverse. “Today’s fans want to participate, personalize, and be recognized for their engagement, wherever they are in the world. With PFL, we’re creating a real-world example of how sports organizations can bring fragmented audiences into a unified, gamified experience. It’s a blueprint for how today’s most influential sports leagues will connect with the next generation of fans.”

LiveLike, a global leader in fan engagement and loyalty solutions, partnered with PFL and Futureverse to shape the strategy and lead development of PFL Rewards. As an AI-first platform trusted by major sports brands including LIV Golf, Chelsea Football Club, YES Network, and the New York Mets, LiveLike provides the tools to turn everyday fan behavior into meaningful rewards, creating personalized and gamified experiences that drive deeper engagement.

“PFL is pioneering a new era of fan engagement – one where interactivity, loyalty, and real-world value are seamlessly integrated,” said Miheer Walavalkar, CEO and Co-founder of LiveLike. “We’re proud to bring our technology and expertise to the table to help power a more connected, rewarding, and immersive MMA fan experience from day one.”

Following today’s launch,  the app will continue evolving with future announcements and integrations that include digital collectibles, token-gated commerce, ticketing, custom experiences, and more, offering fans multiple ways to earn, play, and unlock deeper access, whether online or at fan-exclusive invite-only events.

To download the new PFL app, visit pflmma.com/app.

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For more information, visit www.futureverse.com.