Esports World Cup Foundation and Spotify Announce New Partnership for EWC 2025
Ahmed Bin Abdulqader ـ nabd-alhadath
The Esports World Cup Foundation (EWCF) today announced a partnership with Spotify, the world’s most popular audio streaming subscription service, as the official audio streaming partner for the Esports World Cup 2025 (EWC). The collaboration will bring fans an immersive audio experience throughout the world’s largest esports and gaming event—powered by Spotify’s library of over 100 million tracks.
As part of the partnership, Spotify will launch the EWC Music Hub, featuring official tournament anthems that form part of the EWC music identity, along with Spotify-curated gaming playlists designed to elevate the in-game and fan experience. The partnership also includes artist collaborations and on-site content creation with EWC creators and fans, aiming to deepen the personal connection between sound and gameplay.
Music will take centre stage at EWC 2025. Earlier this month, the Esports World Cup Foundation announced that global icon Post Malone will headline the Opening Ceremony on 10 July. The event will also include the live debut of “Til My Fingers Bleed”, performed by DINO of SEVENTEEN, Duckwrth, and Telle Smith of The Word Alive, alongside appearances by GRAMMY-nominated producer Alesso and renowned cellist Tina Guo.
“Our partnership with Spotify extends the Esports World Cup experience beyond the arena, inviting fans into the heart of the tournament through music and sound,” said Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation. “This partnership brings our EWC Music vision to life: blending original music, global artists, and fan-driven playlists to create deeper connections with audiences and celebrate our unique ecosystem.
“We’re thrilled to partner with the Esports World Cup, a global event that shares our passion for music, fandom, and culture,” said Akshat Harbola, Spotify’s Managing Director for MENAP.
“On Spotify, we’ve seen firsthand how music and gaming come together to create powerful, immersive moments. In fact, Saudi Arabia has the highest share of music streamed via gaming consoles on our platform globally—a clear signal that music is a core part of the gaming experience here.
Together, we’re creating iconic experiences and content that inspire and elevate the gaming community.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.