PRESENTING GUCCI EYEWEAR AS FEATURED IN THE NEW GUCCI LIDO CAMPAIGN

Ahmed Bin Abdulqader ـ  nabd-alhadath 

The Gucci Lido campaign evokes the spirit of an Italian summer, showcasing the House’s latest eyewear styles through imagery that captures spontaneity, sunlight, and a sense of endless possibility. With a bold yet effortless attitude, the collection offers a fresh perspective for the season, fusing heritage with contemporary flair.

Featuring Daisy Edgar-Jones, Gucci Lido comes to life through photographer Jim Goldberg’s signature written reflections that echo the spirit of a seaside vacation. The visuals convey a sense of escape and lightness, with translucent acetate frames in vibrant hues that suggest ease and movement. The embossed GG Monogram adds a subtle yet recognizable texture, translating the House’s signature codes through a contemporary lens.

Narrow cat-eye sunglasses in transparent acetate, characterized by the GG Monogram pattern all over the frame and a bright colour palette.