FIX DESSERT CHOCOLATIER, THE ORIGINAL DUBAI CHOCOLATE LANDS IN THE MALDIVES
Ahmed Bin Abdulqader ـ nabd-alhadath
FIX Dessert Chocolatier, the Dubai-based artisanal brand behind the iconic chocolate sensation, has teamed up with JOALI Maldives – the Indian Ocean’s first art-immersive luxury island resort. From 2nd July 2025, travellers to JOALI Maldives will be able to savour FIX, The Original Dubai Chocolate, a cult dessert experience that has captivated the world.
Known for its bold creativity, rich layers, and unforgettable textures that come together to create an incredible experience, FIX’s signature chocolate has redefined indulgence. Now, in a harmonious union of flavour and fantasy, this beloved creation will be available outside the UAE at JOALI Maldives, a destination where storytelling, craftsmanship, and artistry converge to elevate every guest experience.
FIX’s latest creation is a celebration of the tropical and the exotic, a brand-new chocolate bar titled Time To Mango, inspired by vibrant fruits, sun-drenched flavours, and the carefree spirit of escape. It’s an exotic getaway wrapped in chocolate, with each bite capturing golden light, warm breezes, and the sweet, nostalgic joy of childhood treats, complete with a playful burst of popping candy.
FIX Dessert Chocolatier, celebrated for its audacious flavours and avant-garde presentation, echoes through the exotic beauty of JOALI Maldives – a sanctuary of sublime design, immersive art, and sensual discovery.
“For us, it has always been about more than flavour,” says Sarah Hamouda of FIX Dessert Chocolatier. “Seeing our creation at JOALI Maldives, where beauty and storytelling are part of the everyday feels serendipitous. It’s about sparking wonder, stirring nostalgia, and delivering something delightfully unexpected.”
Guests will be able to discover this viral icon across curated moments around the island – from the resort’s elegant airport lounge, ice cream shop to personalised in-villa amenities and select turn-down rituals. Each piece is a journey: hand-crafted in Dubai, flown with care, and presented as an edible work of art under the Maldivian sun.
“At JOALI, we celebrate art in all its forms – from sculpture and architecture to culinary mastery,” says Semiha Askin, Global Director of Sales and Marketing at JOALI. “Teaming up with FIX Dessert Chocolatier allows us to extend this philosophy into the world of artisanal sweets. Their viral chocolate is not only exquisite in flavour, but also in spirit – it’s an experience our guests will treasure, one bite at a time.”
This marks the first international placement of FIX’s viral chocolate, making JOALI Maldives the only destination outside of the UAE where the creation can be experienced – a true testament to the harmony of luxury, design, and culinary imagination.
