Rewriting the Rules of Home Buying: AI-Driven, Buyer-Focused
Holo, a digital-first platform reinventing how people buy homes in the region, has introduced a next generation AI-powered agent built to make the home-buying process faster, more transparent, and far less stressful. Designed with the customer at heart, this mobile-first tool empowers Holo’s advisors to tap into core platform features on the go, whether they’re at their desks, on-site, or anywhere in between.
The UAE’s PropTech ecosystem is hitting its stride this year with a record 189 companies now listed, nearly triple the number from just two years ago. This surge reflects the larger momentum in the region’s real estate market, where Dubai’s residential market saw property values rise by 19.1% in 2024, reaching 13.3% above the 2014 peak . Behind the numbers is a wave of innovation: AI and blockchain are no longer just buzzwords; they’re reshaping how people invest, unlocking more flexible, data-driven models that align with the modern buyer’s expectations for speed, transparency, and control.
This momentum was further reinforced by the recent announcement of Dubai’s AED4.5 billion PropTech Hub, aimed at accelerating innovation in real estate and positioning the emirate as a global leader in the PropTech market over the next five years, aligning with Dubai’s Economic Agenda D33 and the Real Estate Sector Strategy 2033.
This move isn’t about replacing humans with robots. It’s about giving real people smarter tools so they can do what they do best: guide home buyers through one of the biggest decisions of their lives. “Our mission has always been to remove friction from the home-buying journey,” said Michael Hunter, CEO and Co-founder of Holo. “With this mobile-first tool, we’re not just speeding up processes: we’re improving how we support our customers every step of the way.”
Arran Summerhill, Co-founder of Holo, expressed a similar sentiment, adding, “This isn’t about replacing the human touch. It’s about giving our team the tools they need to focus on what really matters. Helping people make confident home decisions with less hassle.”
Summerhill added, “Our continued investment in technology is part of its wider mission to build a better way to buy property, one that’s accessible, data-driven, and built around real people. And in a market as dynamic as the UAE and KSA, there’s never been a better time to rethink what “smart” home-buying should actually look like.”
This launch marks an important milestone, but the team isn’t hitting pause. On the contrary, this is just the beginning of what Holo has planned for its AI roadmap. The next set of updates will introduce smarter document processing, intuitive notification systems that actually know what you need, and hyper-personalised insights designed to simplify decision-making for both buyers and the Holo team. Because the end goal here isn’t just speed; it’s clarity, confidence, and control.
