Fujifilm Launches Hybrid Instant Camera “Instax WIDE Evo™”
FUJIFILM Corporation announces the launch of the high-end hybrid instant camera, “instax WIDE Evo™” on May 1, 2025, across the Middle East.
The “WIDE Evo”, following the globally successful “instax mini Evo™”, is compatible with double-card-sized WIDE format film. The “WIDE Evo” allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print. Also, it can be used as a smartphone printer. It comes with ten lens effects including “Magenta” and “Monochrome” as well as ten film effects including “Light Leak” and “Color Gradient”. These two types of effects can be combined freely to create “100 Shooting Effects”. Furthermore, for the first time in the instax™ series, the lens effects feature a “Degree Control” function, allowing users to finely adjust the effects such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired. In addition, the “Film Style”, which frames the photo for a more impressive instax™ print, and the “Wide Angle Mode,” which allows for a dynamic shot with a wider range, further enhance the appeal of WIDE format film. The combination of “100 Shooting Effects”, “Degree Control”, “Film Style”, and “Wide Angle Mode” results in more than 100,000 possible expressions, making every shot a masterpiece.
The camera body features a luxurious design that combines a black base with metallic materials. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots with manually rotating the “Print crank”.
Coinciding with the launch of the “WIDE Evo”, Fujifilm is releasing the WIDE format film “BRUSHED METALLICS” featuring a metallic, dark gradient border designed to add a super cool touch to the 3” x 5” size instax™ WIDE instant photos.
The dedicated app※1 features a “Discover Feed” function, allowing users to view worldwide “WIDE Evo” users’ instax™ print images posted on social media along with the combinations of effects they used. This feature offers new ideas for photographic expression. Additionally, using Bluetooth※2, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their “WIDE Evo” via the app.
Fujifilm will continue to expand the world of the “instax™” instant photo system that allows people to enjoy on-the-spot photo printing.
※1 A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
※2 The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and FUJIFILM Corporation uses these marks under license.
1.Product name, release date and price
Product name Release Date in Middle East Price
(1) “instax WIDE Evo™” May 1st USD 349
for the camera (excluding VAT)
(2) instax™ WIDE format film “BRUSHED METALLICS”
*Prices might vary as per each country and each retailer.
(1) “instax WIDE Evo™”
(2) instax™ WIDE format film “BRUSHED METALLICS”
2. Main features of “instax WIDE Evo™”
(1) Classical design and operability in pursuit for analog usability
The new body design features a luxurious design combining a black base with metallic materials. It is designed in pursuit for analog-like operability, such as the film dial, lens dial, degree control dial, and print crank. Users can experience the joy of creating WIDE format instax™ prints through analog-like operability, such as selecting effects using various dials and printing shots with manually rotating the “Print crank”.
(2) Combination of “Film Effects”, “Lens Effects”, and “Degree Control” makes every shot a masterpiece
The “WIDE Evo” comes with the “100 Shooting Effects”, which has been particularly popular in the “instax mini Evo™”, a global hit since its release in 2021. Some effects have been renewed from the “mini Evo”, allowing users to enjoy ten film effects including “Magenta” and “Monochrome” and ten lens effects including “Light Leak” and “Color Gradient”. In combination with the degree control of the lens effects, introduced for the first time in the instax™ series, “WIDE Evo” features most effects in the instax™ series. Through degree control dial operation, users can adjust the effects such as intensity of light and color gradation in 100 levels, enabling delicate and precise expressions as desired.
(3) Two new functions enhancing the appeal of WIDE format film: “Film Style” and “Wide Angle Mode”
・“Film Style”: Frame shots with one of the six available “Film Style” to make instax™ print more impressive.
・“Wide Angle Mode”: Capture a broader area for more dynamic expression that make full use of the WIDE format film.
(4) Dedicated app “instax WIDE Evo™” expanding the enjoyment of “WIDE Evo” experience
・The dedicated app features a “Discover Feed” function, allowing “WIDE Evo” users worldwide to view instax™ print images posted on social media along with the various effects used. This feature offers new ideas for photographic expression.
・Using Bluetooth, users can favorite the effects of instax™ print images displayed on the “Discover Feed” and easily replicate the combinations on their “WIDE Evo” via the app.
・Images printed with “WIDE Evo” can be saved on a smartphone with the instax™ frame. The background color and image can be edited, and they can be easily shared on social media.
・The “Direct Print” function allows users to print their favorite images taken with a smartphone using “WIDE Evo”.
3. Promotion of “WIDE Evo”
“WIDE Evo” offers versatile shooting expressions by combining a wide range of features, including ten film effects, ten lens effects, Degree Control, 6 Film Styles, and Wide Angle Mode. The promotional tagline, “make every shot a masterpiece” expresses our hope that users will enjoy encountering their greatest masterpieces from countless possibilities. The tagline is used online, on social media and at stores to communicate the appeal of the “WIDE Evo” to as many people as possible.
Price & Availability
instax WIDE EvoTM is available across all MENA markets for the price of USD 349 excluding VAT. In KSA, you can purchase the from Noon or Amazon. In UAE, it will be available soon at Grandstores, on xcite.com for Kuwait, electronyat.qa in Qatar, Thikrayat-est.com in Iraq and Fotoexpresseg.com in Egypt.
*Prices might vary as per each country.
For more information, visit the website instax.com or slide into the brand’s DMs on Instagram @fujifilminstaxme.
-ENDS-
About Fujifilm:
Fujifilm, a global leader in imaging and photography, offers a diverse range of products and solutions to meet the evolving needs of consumers and professionals. With a rich history of innovation, Fujifilm continues to inspire and excite through cutting-edge imaging technologies.
About INSTAX:
The “INSTAX” series of instant cameras, launched in 1998, marked its 25th anniversary in 2023. Originating from Japan, INSTAX has evolved into a global brand marketed in over 100 countries worldwide, including Middle East, Europe, Americas, China and Southeast Asia. “INSTAX” are enjoyed not only for their ability to print a precious moment on the spot but also as a new communication tool or tool of self-expression for conveying inner sentiments. The customer base is rapidly increasing with the expansion of product lineup, including analog instant cameras, hybrid instant and digital cameras that are equipped with a rear monitor and allow users to choose a picture to print, and smartphone printers for printing images in a smartphone with ease. Fujifilm has actively promoted collaboration in far-reaching fields globally including fashion, music, sports, and games.
Fujifilm Instax Media Contacts:
StickyGinger
Dalia Farghaly
dfarghaly@wearestickyginger.com
+971561354145
StickyGinger
Lara El Zaher
Lzaher@wearestickyginger.com
+971527266828
