Brach x Lacoste: A Cool and Elegant Collaboration for Modern Travellers
nabdalhadath – Ahmed Bin Abdulqader
For Gulf travellers who appreciate meaningful experiences that combine luxury with creativity, Brach is a destination worth discovering. The luxury hotel brand is taking that unique spirit into the world of fashion through a special collaboration with the iconic French fashion house Lacoste, launching a limited-edition sweatshirt that captures the soul of the brand and its distinctive lifestyle.
More than just a hotel, this Parisian brand offers a vibrant world of elegance, culture, and modern sophistication. Nestled in Paris’s chic 16th arrondissement and recently expanded to Madrid, both properties reflect the brand’s creative vision. The unisex sweatshirt combines simplicity with elegance, crafted from high-quality materials that offer exceptional comfort and a polished finish. It features the iconic Lacoste crocodile, subtly redesigned to reflect Brach’s elevated identity. It is the perfect travel companion with global appeal. Whether you are heading on a business trip, enjoying a winter holiday in the Gulf, or going out for a stylish evening in the city, this sweatshirt fits effortlessly into every occasion. It will be available exclusively from May 2025 at Brach Paris, Brach Madrid, and online at evokcollection.com priced at €180.
In the Gulf, luxury is no longer about big names alone, it is about meaningful experiences, considered details, and rare, collectable pieces. That is exactly what Brach offers: a hotel rooted in authenticity, where luxury is emotional and guests feel part of something special. This collaboration with Lacoste is a natural extension of that philosophy, created for those who move between cities and cultures, and who choose their fashion as carefully as they choose their destinations: with taste, intention, and a clear sense of identity.
Brach is a modern hotel brand that blends bold design with a warm, creative atmosphere. Located in the prestigious 16th arrondissement, Brach Paris offers 59 rooms, a rooftop with views of the Eiffel Tower, a gym, a patisserie, and a vibrant restaurant. In 2024, the brand expanded with the opening of Brach Madrid, situated on the lively Gran Vía, featuring 57 rooms, a rooftop terrace, and a wellness space. Both properties offer a unique and inspiring experience for travellers who appreciate comfort, style, and something refreshingly different.
