ASICS X HIDDEN NY TO MAKE THEIR MIDDLE EAST DEBUT AT SOLE DXB 2024
Ahmed Bin Abdulqader ـ nabd–alhadath
Bringing its highly anticipated collaboration to the Middle East for the first time, ASICS and renowned design collective, HIDDEN NY have announced the global launch of a collaborative GEL-VENTURE 6TM SHIELD shoe at Sole DXB 2024. Following the success of their first collaboration with the GEL-NYC™ silhouette earlier this year, ASICS and HIDDEN NY continue to push creative boundaries with a design inspired by gemstone laboratories and archaeological studies.
Unveiling at Sole DXB from 13th to 15th December 2024, this exclusive activation will immerse attendees in a unique archaeological-inspired experience to uncover hidden treasures that celebrate the intersection of art, culture, and design. Visitors can also engage with interactive experiences at the booth including unique Fossil Print and Screen Printing activations, allowing attendees to create one-off and bespoke collectables tied to the collaboration’s theme.
ASICS’ launch at Sole DXB signifies the brand’s dedication to magnifying its global reach while embracing local culture and creativity. Marking a significant moment for ASICS and HIDDEN NY in the Middle East, this is where art, streetwear, and storytelling collide for one unforgettable event experience.
Along with the collaboration, there’s HIDDEN merchandise exclusive to the event, as well as a pre-launch of the SS25 ASICS sportstyle collection.
To learn more about ASICS, please visit me.ASICS.com.
